Media Arts & Animation
The Art Institute of Philadelphia
This is your training ground for life: make the most of it. Craig Do'Vidio , Associate Instructor , The Art Institute of Philadelphia
Was there a defining moment when you knew you were destined to become a creative professional?
I made my first film when I was 12 years old. I realized then that I was creative, and I knew I needed to continue to create. I thank my father for helping me shoot for eight hours straight. He cared enough to push me when I was just learning to walk the creative path.
How do you weave your professional background into the classroom experience?
I bring 25,000 hours of on-location experience into the classroom, tying every bolt and cable to how it's really used in the industry. My students absolutely know I'm there to tell them the truth, and that I share the methods to do it right. I’ve been there, I’ve bought the tee shirt and the mug, and I know how to make it work. I'm their biggest cheerleader.
How would you describe your approach to teaching and mentoring?
All of my class assignments are based on real-world application. That's why I work regularly with the internship and career services departments. For example, on a student video production for an agency, I worked with my students to ensure they delivered the highest quality product—and that they have the best material for their portfolios. In many cases, I’ll go out with the students to meet the agency, help create the script, be present on shoots, and help edit the final video. My goal is create the most employable graduate possible.
How does collaboration contribute to students’ success—particularly when students from various programs work together?
Teamwork among students from different departments is a very important part of the success of any project. We reach out often, and always in a big way. My students work with Graphic Design students for graphics, Media Arts & Animation students for customized animations, and Audio Production students for audio recordings and editing.
What’s the most important thing you impart to students to help them succeed in class and the real world?
I stress that this experience is the start of their professional life. Every moment in class is a percentage of the accumulated knowledge they’ll take with them to their profession. To succeed, you must first acknowledge that this is your training ground for life: make the most of it.