Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Bachelor of Science
Published June 1, 2016

Student Learning Outcomes

Program Objectives

  • Examine the history of fashion
  • Develop an understanding of fabrics
  • Understand how garments are constructed
  • Compare the quality of clothing
  • Identify the components of a profit and loss statement
  • Create a six-month plan including planned sales, beginning of month stock levels, reductions, and planned purchases
  • Apply principles of fashion show production to produce a fashion show
  • Understand and develop marketing principles
  • Demonstrate the fundamentals of retail buying
  • Create a store layout and floor plan
  • Present a final portfolio
  • Develop strategic thinking concerning problems and opportunities facing contemporary global executives
  • Understand the principles of international marketing
  • Create fashion illustration concepts
  • Develop an understanding of global fashion trends
  • Discover the relationship of ethics, social responsibility and environmental issues to consumer behavior
  • Understand the principles of advertising
  • Examine the impact of technology on marketing research
  • Develop an understanding of electronic marketing
  • Demonstrate an understanding of retail business strategy
  • Compare how social issues, the economy and geography influence the design of clothing
  • Demonstrate how technology is used in the retail operational environment
  • Present a final portfolio

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Program Courses


FM0015PF Portfolio Foundations Fashion Marketing
FM10412 Introduction to Retailing
FM10422 Retail Math I
FM10432 Apparel Evaluation and Construction
FM20512 Elements of Retail Operations
FM20522 Retail Math II
FM20532 Fashion Show Production
FM20612 Merchandise Management
FM20622 Business Ownership I
FM20712 Business Ownership II
FM20722 Business Operations
FM30912 Special Topics in Fashion Marketing
FM30922 Merchandising Menswear
FM31012 Advertising
FM31022 Fashion Drawing
FM41112 Special Topics in Fashion Marketing II
FM41122 Portfolio I
FM41212 Marketing Research
FM41222 Marketing in an Electronic Environment
FM41232 Portfolio II
FS10111 Fashion History I
FS10112 Survey of Fashion Industry
FS10211 Fashion History II
FS10212 Textiles and Fabrics
FS10310 Visual Merchandising
FS10312 Business Management
FS10322 Introduction to Manufacturing
FS10332 Sales Promotion
FS20612 Marketing
FS20622 Store Planning
FS20632 Graphic Communication in Fashion
FS20812 Consumer Behavior
FS20822 Graphic Communication in Fashion II
FS20832 Trends and Concepts in Apparel
FS20842 Entrepreneurship
FS30912 Product Development
FS30922 International Marketing
FS31012 Current Designers
GR10130 Color Theory
IN20712FM Internship I
IN41210FM Internship II


GE10110 English Composition I
GE10120 Art History: Prehistoric to Mannerist
GE10210 English Composition II
GE10220 College Math
GE10230 Art History: Baroque to Contemporary
GE10320 Effective Speaking
GE10410 Introduction to Psychology
GE20510 Ethics
GE20540 United States History: Early Period
GE20580 Economics
GE20710 Aesthetics
GE30910 Theories of Communication
GE30920 Logic
GE30950 Music Appreciation
GE31020 Statistics
LS10110 Computer Science
LS31010 Accounting

Total credits needed to graduate: 180

Program Electives

General Education Elective List A (Select 1):

GE10130 History of Photography
GE10310 World Literature
GE10330 American Government
GE10430 Environmental Science

General Education Elective List B (Select 1):

GE20530 Sociology
GE20550 United States History: 20th Century
GE20560 Western Civilization: Ancient to Renaissance
GE20570 Western Civilization: Reformation to WWII
GE20610 Theatre Appreciation
GE20810 History of Film

General Education Elective List C (Select 1):

GE30930 Issues in American Society
GE30940 Literature and Culture
GE30960 Introduction to Museum Studies
GE30970 History of 20th Century Art
GE31030 Comparative Religions
GE31040 Media & Pop Culture
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Note: The Art Institute of Philadelphia reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.