Graphic & Web Design

Course Listing

Graphic & Web Design
Associate of Science
Published June 1, 2016

Student Learning Outcomes

Program Objectives

  • Demonstrate craftsmanship
  • Develop, analyze, and refine creative concepts from initial idea to final product
  • Demonstrate the principles and effective use of typography
  • Demonstrate visualization, storytelling, and conceptualization through sequential thinking
  • Draw accurate visual perspectives
  • Apply the critical thinking process and initiate creative solutions to graphic design challenges
  • Choose appropriate research, concepts, materials, tools, and media to solve design problems
  • Apply time management skills to the development and production of projects
  • Use appropriate software solutions to design problems for print and web
  • Apply professional principles and techniques of electronic file preparation
  • Select and use design terminology according to industry standard
  • Articulate and defend concepts
  • Utilize protocols, media, and coding for web solutions
  • Assess personal strengths and weaknesses
  • Demonstrate effective verbal and visual presentation skills
  • Develop a professional work ethic
  • Present a final professional portfolio
  • Conduct research related to career development

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Program Courses


GR0015PF Portfolio Foundations Graphic Design
GR10110 Fundamentals of Drawing
GR10120 Fundamentals of Design
GR10130 Color Theory
GR10210 Typography I
GR10330 Concept Development
GR10361 Analysis of Form
GR10450 Digital Layout
GR10460 Digital Illustration
GR10471 Digital Imaging & Manipulation
GR20541 Print Production
GR20571 Typography II
GR20620 Graphic Symbolism
GR20670 Introduction to Web Design
GR20761 Product Graphics
GR20771 Corporate Identity
GR20820 Publication Design
GR20830 Business
GR20850 Collateral Design
GR20860 Portfolio Preparation


GE10110 English Composition I
GE10120 Art History: Prehistoric to Mannerist
GE10210 English Composition II
GE10220 College Math
GE10230 Art History: Baroque to Contemporary
GE10320 Effective Speaking
GE20510 Ethics
LS10110 Computer Science

Program Electives

Graphic Design Elective List (Select 1):

GR10410 Survey of Graphic Design
GR20580 Digital Photography for Designers
GR20561 Conceptual Imagery
GR20641 Advertising Layout
GR20782 Advertising Design
GR20790 Motion Graphics for the Web
GR20795 Typography III
GR20870 Intermediate Drawing
IN20720GR Internship

General Education Elective List (Select 3):

GE10130 History of Photography
GE10310 World Literature
GE10330 American Government
GE10410 Introduction to Psychology
GE20520 Physics
GE20530 Sociology
GE20540 United States History: Early Period
GE20550 United States History: 20th Century
GE20560 Western Civilization: Ancient to Renaissance
GE20570 Western Civilization: Reformation to WWII
GE20580 Economics
GE20610 Theatre Appreciation
GE20710 Aesthetics
LS20620 Business Law
Print course listing

Note: The Art Institute of Philadelphia reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.