Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Bachelor of Arts
Published June 1, 2016

Student Learning Outcomes

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  • Purpose/Thesis Content: the ability to gather and produce materials that deliver a meaningful message which is supported by analysis, data and visual elements to capture the purpose of the content being presented.
  • Overall Visual Presentation: apply industry knowledge and critical thinking skills to describe and develop key elements of effective fashion marketing problems and solutions using the language and concepts of the profession.
  • Theory: the ability to effectively use aesthetic and visual concepts within the fashion industry to effectively deliver visual marketing communication strategy and business plan.
  • Critical Thinking: articulate and apply the professional standards of the industry through a demonstration of their ability to relate fashion and marketing techniques along with visual communication skills to client-driven projects.

Program Courses

AD211 Fundamentals of Advertising
AD321 Principles of Market Research
AD391 Public Relations
AD421 Global Business and Marketing
AD451 Consumer Behavior
AR111 Fundamentals of Design
AR131 Principles of Photography
AR181 Color Theory
CG131 Image Manipulation
CG141 Digital Typography
COM201 Effective Speaking**
ENG100 English I**
ENG200 English II**
FA107 Art History**
FM100 Survey of the Fashion Industry
FM111 Trends and Concepts in Apparel
FM114 Costume History
FM124 Costume History II
FM203 Marketing Seminar
FM211 Textiles
FM215 Fashion Concepting
FM220 Cost and Line Specifications
FM221 Marketing Development or AD341 Brand Strategy and Marketing
FM224 Visual Techniques and Design I
FM250 Apparel Evaluation and Construction
FM260 Retail Buying I
FM301 Inventory and Stock Control
FM303 Human Resources Management
FM313 Psychology of Dress
FM324 Visual Techniques and Design II
FM332 In-House Promotions
FM334 Professional Selling
FM340 Home Furnishings Marketing
FM350 Entrepreneurship
FM355 Accessories
FM360 Retail Buying II
FM400 Product Development
FM401 Catalog Development
FM402 Retail Store Management
FM450 Special Topics in Fashion Marketing
FM490 Future Trends in Fashion Marketing or EX400 Externship
GE490 General Education Capstone**
HUM101 Critical Thinking**
HUM102 Philosophy and Ethics**
MAT104 College Algebra
MW125 Fundamentals of Marketing
PD201 Fundamentals of Business
PD390 Business Communications
PD405 Project Preparation
PD420 Portfolio

Humanities/Fine Arts Elective ** 4
Social/Behavioral Science Elective ** 4
Science Elective **4
Humanities/Fine Arts Elective or Social/Behavioral Science Elective **4
Math Elective **4
ENG/COM Elective **4

Total Quarter Credits 180

Program Electives

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Note: The Art Institute of Phoenix reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.