Course Listing

Bachelor of Arts
Published June 1, 2016
This program can be completed on ground or online.

Student Learning Outcomes

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Technical Acumen: proficiency with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
  • Design: ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications.
  • Theory: apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
  • Critical Thinking: articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/ marketing techniques and visual communication skills to client-driven campaigns.

Program Courses

AD130 Creative and Strategic Planning
AD150 Conceptual Thinking
AD211 Fundamentals of Advertising
AD221 Dynamics of Mass Communication
AD271 Creative Presentation Techniques
AD295 Advertising Design
AD311 Advertising Copywriting
AD321 Principles of Market Research
AD331 Advertising Scriptwriting
AD341 Brand Strategy and Marketing
AD351 Art Direction and the Creative Process
AD361 E-Business and Marketing
AD370 Advertising Media Production
AD391 Public Relations
AD401 Media Planning and Buying
AD411 Advertising Sales and Ratings
AD412 Advanced Advertising Copywriting
AD431 Introduction to Advertising Campaign
AD441 Account Management or EX400 Externship
AD451 Consumer Behavior
AD461 Intermediate Advertising Campaign
AD471 Advanced Advertising Campaign
AR101 Fundamentals of Drawing
AR111 Fundamentals of Design
AR131 Principles of Photography
AR181 Color Theory
CG131 Image Manipulation
CG135 Traditional Typography
CG141 Digital Typography
CG233 Design for Interactive Media
COM201 Effective Speaking**
ENG100 English I**
ENG200 English II**
FA107 Art History**
GE490 General Education Capstone**
GR112 Layout Design
GR212 Print Production
GR221 Digital Layout
GR241 Advertising Concepts
HUM101 Critical Thinking**
HUM102 Philosophy and Ethics**
MA295 Digital Design and Motion
MAT104 College Algebra**
MW125 Fundamentals of Marketing
PD201 Fundamentals of Business
PD320 Media Business Law
PD390 Business Communications
PD405 Project Preparation
PD420 Portfolio
WS110 Web Page Scripting

Humanities/ Fine Arts Elective** 4
Social/Behavioral Science Elective**4
Science Elective**4
Humanities/Fine Arts or Social/Behavioral Science Elective**4
Math Elective**4
English/Communications Elective**4

Total Quarter Credits 180

Program Electives

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Note: The Art Institute of Phoenix reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.