Graphic & Web Design

Course Listing

Graphic & Web Design
Bachelor of Arts
Published January 1, 0001

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/4031 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

  • Demonstrate versatile, aesthetic solutions of layout and design. This includes proper understanding of usage of: space, line, color, shape, texture, form and value.
  • Demonstrate conceptual thinking through work that reflects historical and contemporary trends by answering design problems with creative visuals and writings.
  • Express a clear message to specific demographics using various mediums.
  • Articulate their chosen design direction and solution by communicating their mastery knowledge of graphic design, problem solving, ethics, and industry standards in a visual presentation.

Students graduating with a concentration in Graphic Design will be able to:

  • Demonstrate, through a printed and online portfolio, the application of competencies through projects that highlight their mastery of industry software and technology in the print design field.
  • Master technical aspects of prepress, output, and quality reproduction as well as web design.
  • Students graduating with a concentration in Web Design will be able to:

  • Demonstrate, through a live web site, a mastery of interactive design and development using industry software, authoring systems, and/or web scripting.
  • Apply and integrate advanced functionality within interactive business solutions for clients.

Program Courses

Graphic Design Concentration

CG215 Advanced Image Manipulation
COM201 Effective Speaking**
ENG100 English I **
ENG200 English II **
FA107 Art History **
FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GE490 General Education Capstone**
GR241 Advertising Concepts
GWDA101 Applications and Industry
GWDA102 Rapid Visualization
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography - Traditional
GWDA113 Fundamentals of Web Page Scripting
GWDA122 Typography - Hierarchy
GWDA202 Interface Design
GWDA203 Pre-Press and Production
GWDA207 Design History
GWDA209 Portfolio I
GWDA212 Typography - Expressive and Experimental
GWDA213 Timeline Animation and Interaction
GWDA222 Intermediate Layout Design
GWDA232 Form and Space
GWDA242 Graphic Symbolism
GWDA252 Advanced Layout Design
GWDA262 Package Design
GWDA272 Corporate Identity
GWDA282 Collateral Design
GWDA302 Information Design
GWDA303 Interactive Motion Graphics
GWDA305 Art Direction
GWDA308 Business of Graphic Design
GWDA312 Publication Design
GWDA406 Design Studio or EX400 Externship++
GWDA409 Graphic and Web Design Capstone
GWDA419 Portfolio II
HUM101 Critical Thinking**
HUM102 Philosophy and Ethics**
MAT104 College Algebra**

ENG/COM Elective ** 4
Humanities/Fine Arts Elective ** 4
Major Elective 1 ◊ 3
Major Elective 2 ◊ 3
Major Elective 3 ◊ 3
Major Elective 4 ◊ 3
Major Elective 5 ◊ 3
Math Elective ** 4
Social/Behavioral Science Elective ** 4
Program Elective ◊ 3
Program Elective ◊ 3
Science Elective **4
Social/Behavioral Science Elective ** 4


Major Electives
Illustration


GWDA322 Sequential Illustration
GWDA332 Life Drawing
GWDA342 Editorial Illustration
GWDA402 Book Illustration
GWDA412 Mixed Media

Typography


GWDA315 Contemporary Issues in Typography
GWDA352 History of Typography
GWDA362 Font Design
GWDA403 Motion Graphics
GWDA422 Hand Lettering

Program Electives
Choose two from:


AD341 Brand Strategy & Marketing
AR131 Principles of Photography
GR251 Visual Indication
GR325 Design for New Media
GR351 Environmental Graphics
IM232 Writing for Interactive Design
IM450 E-Learning Design
MW125 Fundamentals of Marketing
PD201 Fundamentals of Business
PD320 Media Business Law

Total quarter credits 180

Program Courses
Web Design Concentration

COM201 Effective Speaking**
ENG100 English I **
ENG200 English II **
FA107 Art History **
FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GE490 General Education Capstone**
GWDA101 Applications and Industry
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography - Traditional
GWDA113 Fundamentals of Web Page Scripting
GWDA122 Typography - Hierarchy
GWDA123 Programming Logic
GWDA132 Information Architecture
GWDA201 Audio and Video
GWDA202 Interface Design
GWDA209 Portfolio I
GWDA213 Timeline Animation and Interaction
GWDA223 Intermediate Web Page Scripting
GWDA233 Advanced Web Page Scripting
GWDA243 Object Oriented Scripting
GWDA253 Authoring for Interaction
GWDA263 Web Standards
GWDA272 Corporate Identity
GWDA292 Experience Design
GWDA303 Interactive Motion Graphics
GWDA313 Emerging Technologies
GWDA323 Design Team: Pre-Production
GWDA333 Senior Project: Pre-Production
GWDA372 Content Management Systems
GWDA382 Design for Mobile Devices
GWDA406 Design Studio or EX400 Externship
GWDA413 Design Team: Production
GWDA419 Portfolio II
GWDA423 Senior Project: Production
HUM101 Critical Thinking**
HUM102 Philosophy and Ethics**
IM242 Internet Marketing
MAT104 College Algebra**

Humanities/Fine Arts Elective **4
Social/Behavioral Science Elective **4
Science Elective **4
Humanities/Fine Arts Elective or Social/Behavioral Science Elective **4
Math Elective **4
ENG/COM Elective **4
Major Elective 1 ◊ 3
Major Elective 2 ◊ 3
Major Elective 3 ◊ 3
Major Elective 4 ◊ 3
Major Elective 5 ◊ 3
Program Elective ◊ 3
Program Elective or EX400 Externship 3

Major Electives
User Experience

GWDA307 User Experience: Research
GWDA343 User Experience: Development
GWDA392 User Experience: Prototyping
GWDA432 Digital Typography
GWDA433 Advanced Motion Graphics

Development

GWDA353 Server-Side Scripting
GWDA363 Client-Side Scripting
GWDA373 Advanced Server-Side Scripting
GWDA432 Digital Typography
GWDA443 Advanced Scripting 2

Program Electives
Choose two from:

AD341 Brand Strategy and Marketing
AR131 Principles of Photography
CG215 Advanced Image Manipulation
GR251 Visual Indication
GR325 Design for New Media
GR351 Environmental Graphics
IM232 Writing for Interactive Design
IM450 E-Learning Design
MW125 Fundamentals of Marketing
PD201 Fundamentals of Business
PD320 Media Business Law

Total quarter credits 180

Program Electives

Print course listing

Note: The Art Institute of Phoenix reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.