I want to compete in the marketplace of ideas.
Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running all all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.
*Credentials and experience levels vary by faculty & instructors.
Bachelor of Arts in Advertising
Bachelor of Arts in Advertising
See ge.artinstitutes.edu/programoffering/562 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.
- Technical Acumen: proficiency with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
- Design: ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications.
- Theory: apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
- Critical Thinking: articulate and apply the professional standards of the industry through a demonstration of their ability to relate advertising/ marketing techniques and visual communication skills to client-driven campaigns.
I want to use both sides of my brain.
To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from online marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the program that interests you.
What Will I Study?
I'm ready to build brands. Starting with my own.
From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:
- Digital Illustration
- Concept Development
- Online Marketing
- Account Planning
- Marketing Research
- Public Relations and Promotions
- Media Buying
- Brand Strategy
I'm looking for my proving ground.
At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.
*Credentials and experience levels vary by faculty and instructors.
I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008