Fashion Marketing Management Hero

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Science in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Science in Fashion Marketing & Management

Outcomes

Program Objectives

  • Technology, Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
  • Marketing, Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.
  • Management, Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.
  • Visual Merchandising, Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.
  • Professionalism, Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.
  • Branding, Graduates evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image

See ge.artinstitutes.edu/programoffering/4326 for complete Gainful employment information for this degree.

View Academic Catalog

Classroom Experience

Don't sell me the program. Just show me the ropes.

It takes more than a love of fashion to carve out a career in such a highly competitive field. It takes confidence, drive, and hard work. And it takes the skills our program can help you build. You’ll start with fundamentals like color theory, fashion drawing, pattern-making, accessory design, and life drawing, then begin to add to your skills in areas including fabric and fiber selection, color trend analysis, and target market research. You’ll explore concept development, technical drawing and design, specialty design markets, and product development. You’ll study current designers, apparel trends & concepts, and managing the apparel product development process. See our gainful employment pages for possible careers that match the program that interests you.


Meet our Alumni

  • Cody Shuckhart

    Cody Shuckhart

    Digital Filmmaking & Video Production , 2015

    "The relationships with my teachers and [my fellow] students really helped to prepare me for the real world."

    Read More
    Cody Shuckhart

    Cody Shuckhart is a video production assistant for the NHL’s Pittsburgh Penguins. He’s responsible for videography and editing. Cody’s work focuses on the team’s behind-the-scenes show, In the Room, for which he recently won an Emmy Award in the category of “Best Sports Programming - Cinematography.”

    Cody also earned an Emmy for “Best One-Time Special – Photography” for There’s No Place Like Home with Sidney Crosby. Both Emmys were awarded by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter.

    He admits that the long hours of his job were difficult to adjust to. But over time, he’s gotten used to the demanding schedule and is proud of the effort he’s put into building his career. “No company is going to want to hire someone who is only going to put half of the effort in. If you truly want something, you have to go all in,” he says.

    In his current position, Cody works to bring his own style to the videos that he creates. And he’s excited that he was able to transition from an internship position into a full time position with the Pittsburgh Penguins. “Getting hired by the Penguins was huge for me. I could not have planned it any better.” Now, he’s working to promote the new season for the defending Stanley Cup Champions. “I recently completed the Penguins’ newest ticket sale commercial. It was the biggest role I've ever had on any job.”

    Cody, who in 2015 earned an Associate of Science in Digital Filmmaking & Video Production from The Art Institute of Pittsburgh, says that his education prepared him for his career—especially the dedication of his instructors. “The relationships with my teachers and [my fellow] students really helped to prepare me for the real world.” Cody recommends that current students stay focused on their goals. “Work hard and always keep going.”

    See http://ge.artinstitutes.edu/programoffering/55 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Devin Hipp

    Game Art & Design , 2014

    "My education helped to introduce me to the game art creation workflow. It helped to moderate the steep learning curve and daunting work load [of this industry]."

    Read More
    Devin Hipp

    Devin Hipp is a project manager and 3D artist at Red Leonard Associates in Cincinnati, Ohio. The company is one of the largest manufacturer's representative agencies in North America. He’s responsible for 3D asset creation, architectural modeling and design, and team task delegation. “I am always trying to introduce my team to new techniques and skills I have learned while performing my duties at work, or while practicing on my own time at home. We are constantly sharing new ideas and workflows with each other to try and become more proficient with our projects,” he says.

    After being promoted to a production manager position, Devin was given many responsibilities and tasks that he wasn’t familiar with—creating challenges that he learned to overcome with time and practice. “I felt overwhelmed and wasn't confident in my ability to perform my job adequately. I spent a lot of time asking questions, and even more time studying up on my new responsibilities. I now am much more comfortable and confident.” Devin adds that when opportunities arise, they should be embraced—even if they’re difficult. “There isn't much that can't be overcome with good old fashioned hard work.”

    Devin says that the industry is extremely competitive. “There are countless people wanting the same job you do. If you aren't fully committed to learning the craft and becoming better every day, it's going to be insanely tough to find a job.” To keep himself ahead of the curve, he spends hours of his own time each day learning and practicing game creation. “I came to the school hours early almost every day, sat in a lab, and worked on personal projects. I uninstalled every game I had on my computer to reduce distractions, and just kept my nose to the grindstone.”

    Devin, who in 2014 earned a Bachelor of Science in Game Art & Design from The Art Institute of Pittsburgh, credits his strong portfolio, created in school, for helping him to find a position in the game design industry. He recommends that current students actively seek the help of instructors and peers. “A big advantage you gain by going to school is being surrounded by people with similar goals and skill sets. Use your time wisely and absorb as much knowledge as possible.”

    See http://ge.artinstitutes.edu/programoffering/41 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

Fashion Marketing Management Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel
  • I'm looking for my proving ground.

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Meet our Alumni

  • Cody Shuckhart

    Cody Shuckhart

    Digital Filmmaking & Video Production , 2015

    "The relationships with my teachers and [my fellow] students really helped to prepare me for the real world."

    Read More
    Cody Shuckhart

    Cody Shuckhart is a video production assistant for the NHL’s Pittsburgh Penguins. He’s responsible for videography and editing. Cody’s work focuses on the team’s behind-the-scenes show, In the Room, for which he recently won an Emmy Award in the category of “Best Sports Programming - Cinematography.”

    Cody also earned an Emmy for “Best One-Time Special – Photography” for There’s No Place Like Home with Sidney Crosby. Both Emmys were awarded by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter.

    He admits that the long hours of his job were difficult to adjust to. But over time, he’s gotten used to the demanding schedule and is proud of the effort he’s put into building his career. “No company is going to want to hire someone who is only going to put half of the effort in. If you truly want something, you have to go all in,” he says.

    In his current position, Cody works to bring his own style to the videos that he creates. And he’s excited that he was able to transition from an internship position into a full time position with the Pittsburgh Penguins. “Getting hired by the Penguins was huge for me. I could not have planned it any better.” Now, he’s working to promote the new season for the defending Stanley Cup Champions. “I recently completed the Penguins’ newest ticket sale commercial. It was the biggest role I've ever had on any job.”

    Cody, who in 2015 earned an Associate of Science in Digital Filmmaking & Video Production from The Art Institute of Pittsburgh, says that his education prepared him for his career—especially the dedication of his instructors. “The relationships with my teachers and [my fellow] students really helped to prepare me for the real world.” Cody recommends that current students stay focused on their goals. “Work hard and always keep going.”

    See http://ge.artinstitutes.edu/programoffering/55 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Devin Hipp

    Game Art & Design , 2014

    "My education helped to introduce me to the game art creation workflow. It helped to moderate the steep learning curve and daunting work load [of this industry]."

    Read More
    Devin Hipp

    Devin Hipp is a project manager and 3D artist at Red Leonard Associates in Cincinnati, Ohio. The company is one of the largest manufacturer's representative agencies in North America. He’s responsible for 3D asset creation, architectural modeling and design, and team task delegation. “I am always trying to introduce my team to new techniques and skills I have learned while performing my duties at work, or while practicing on my own time at home. We are constantly sharing new ideas and workflows with each other to try and become more proficient with our projects,” he says.

    After being promoted to a production manager position, Devin was given many responsibilities and tasks that he wasn’t familiar with—creating challenges that he learned to overcome with time and practice. “I felt overwhelmed and wasn't confident in my ability to perform my job adequately. I spent a lot of time asking questions, and even more time studying up on my new responsibilities. I now am much more comfortable and confident.” Devin adds that when opportunities arise, they should be embraced—even if they’re difficult. “There isn't much that can't be overcome with good old fashioned hard work.”

    Devin says that the industry is extremely competitive. “There are countless people wanting the same job you do. If you aren't fully committed to learning the craft and becoming better every day, it's going to be insanely tough to find a job.” To keep himself ahead of the curve, he spends hours of his own time each day learning and practicing game creation. “I came to the school hours early almost every day, sat in a lab, and worked on personal projects. I uninstalled every game I had on my computer to reduce distractions, and just kept my nose to the grindstone.”

    Devin, who in 2014 earned a Bachelor of Science in Game Art & Design from The Art Institute of Pittsburgh, credits his strong portfolio, created in school, for helping him to find a position in the game design industry. He recommends that current students actively seek the help of instructors and peers. “A big advantage you gain by going to school is being surrounded by people with similar goals and skill sets. Use your time wisely and absorb as much knowledge as possible.”

    See http://ge.artinstitutes.edu/programoffering/41 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008