Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Bachelor of Science
Published January 1, 0001

Student Learning Outcomes

Program Objectives

  • Technology, Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
  • Marketing, Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.
  • Management, Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.
  • Visual Merchandising, Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.
  • Professionalism, Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.
  • Branding, Graduates evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image

See ge.artinstitutes.edu/programoffering/4326 for complete Gainful employment information for this degree.

Program Courses

Program Courses

ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior & Persuasive Sales Techniques
ADVA307 Brand Strategy
ADVA328 Public Relations
ADVA348 Leadership & Organizational Behavior
ADVA407 E-Commerce Strategies & Analytics
FADA103 Textile Fundamentals
FADA111 Survey of the Fashion Industry
FADA207 Early History of Fashion
FADA208 Trends & Forecasting
FADA217 Modern History of Fashion
FADA308 Fundamentals of Business
FADA312 Sourcing & Technical Design
FMMA101 Introduction to Retailing
FMMA103 Survey of Manufacturing & Product Development
FMMA104 Sales Promotion
FMMA201 Merchandising Math
FMMA202 3D Visual Merchandising I
FMMA203 Event & Fashion Show Production
FMMA208 Finance Principles
FMMA211 Retail Buying
FMMA212 3D Visual Merchandising II
FMMA218 Human Resource Management
FMMA221 Merchandise Management
FMMA301 Elements of Retail Logistics & Distribution
FMMA302 Global Marketing
FMMA303 Apparel Fit & Construction Evaluation
FMMA308 Fashion Business Law
FMMA312 Fundamentals of Fashion Styling
FMMA406 Internship -or- Program Elective IV
FMMA408 Entrepreneurship
FMMA409 Portfolio I
FMMA419 Portfolio & Professional Development
FNDA105 Design Fundamentals
FNDA150 Digital Color Theory
GWDA101 Applications & Industry
GWDA103 Digital Illustration

General Education Courses

ART1000 Introduction to the Visual Arts
COM1010 Introduction to Communications
COM3010 Advanced Communications
ENG1010 Composition and Language
MTH1010 College Math

General Education Electives

Ten General Education Elective Courses

Program Electives
Choose three program electives from:

ADVA214 Advertising Copywriting
CC478 Special Projects (available on ground only)
FADA101 Elements of Garment Construction (available on ground only)
FADA102 Fashion Illustration
FNDA110 Observational Drawing
FNDA135 Image Manipulation
FRM334 Special Topics in Fashion and Retail Management
FRM335 MerchandisingMenswear
GWDA112 Typography-Traditional
GWDA133 Fundamentals of Web Design
HRM432 Etiquette for Today's Professional
INDT237 Jewelry (available on ground only)
PHOA101 Principles of Photography

Total credits required for graduation: 180


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Note: The Art Institute of Pittsburgh reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.