Graphic & Web Design

Graphic &Web Design

I'm ready to prove myself.

Nobody has to tell you that visual communication is becoming more and more interactive. And as the lines between graphic design and web design become less defined, employers are starting to look for both graphic designers with interactive skills and web developers with solid design skills. If you’re considering either direction, our Graphic & Web Design degree programs is the place to start. We’ll guide you through the fundamentals of visual communications in both disciplines. Then you’ll choose either a print or interactive concentration as you begin to work toward a future where you can do what you love. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be and pushed, challenged, and, above all else, supported by experienced faculty* who know what it takes to succeed in the real world.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Bachelor of Science in Graphic Design

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Science in Graphic Design

Outcomes

Program Objectives

  • Technical: Graduates utilize industry-specific computer software programs to create and present concrete projects demonstrating mastery of technical aspects of prepress, output, and high quality reproduction.
  • Design: Graduates will analyze and incorporate aesthetics and formal concepts of layout and design. This includes spatial relationship; communication legibility and effectiveness; interrelationships among imagery and text; balance; typography; and color theory.
  • Conceptual: Graduates demonstrate design concepts integrating historical and contemporary trends and social context by producing successful visual solutions to assigned problems.
  • Communication: Graduates demonstrate the interdependence of content and visual expression; evaluate and critique their design concept; articulate the vision behind their creative work, and defend their creative solutions.
  • Professional Presentation: Graduates integrate knowledge of industry standards, professional practices and ethics in their work and self-presentation.

See ge.artinstitutes.edu/programoffering/938 for complete Gainful employment information for this degree.

View Academic Catalog

Associate of Science in Graphic Design

Quarter Credit Hours:
92
Timeframe:
6 Quarters

Gainful Employment

Outcomes

Associate of Science in Graphic Design

Outcomes

Program Objectives

  • Technical: Graduates apply skills in industry-specific computer software programs to produce concrete projects
  • Design: Graduates apply aesthetics and formal concepts of layout and design, including spatial relationships; communication effectiveness; interrelationships among imagery and text; balance; typography; and color theory.-
  • Communication: Graduates articulate the vision behind their creative work and explain and defend their solutions -Concept: Graduates apply design concepts to produce successful visual solutions to assigned problems.
  • History / Concepts: Students will demonstrate design concepts and relate these to historical and contemporary trends and social context by producing successful visual solutions to assigned problems.
  • Professionalism: Graduates demonstrate an understanding of industry standards, professional practices and ethics in their work and self-presentation.

See ge.artinstitutes.edu/programoffering/43 for complete Gainful employment information for this degree.

View Academic Catalog

Diploma in Digital Design

Quarter Credit Hours:
40
Timeframe:
4 Quarters

Gainful Employment

Outcomes

Diploma in Digital Design

Outcomes

Program Objectives

  • Technical expertise: Demonstrated through proficiency of software, manual skills, and craftsmanship for preparation and presentation of work.
  • Visual and Verbal Communication: Demonstrated through an expressive visual voice, control of form, and relevance to the needs of the client and values of the target audience.
  • Design Professionalism: Displayed in the student’s work through demonstration of insightful background research, and credibility. The work should be error-free with a meaningful hierarchy of visual elements.
  • Theory and Concept: Student’s work demonstrates striking originality. Evidence of knowledge of design trends is thorough and the solving of the design problem is insightful.
  • Graduates will have a basic marketing package and basic portfolio of work, demonstrating the competencies of the curriculum.
  • Form: Student’s work demonstrates applied mastery of application of the formal aspects of graphic design, image making, and typography to the creation of design objects (form) and page compositions.

See ge.artinstitutes.edu/programoffering/37 for complete Gainful employment information for this degree.

View Academic Catalog

Classroom Experience

I have the talent and the intensity. I just need the tools.

Both graphic design and web design are really about coming up with new approaches to solve problems. So you’ll start with the basics of both in areas like color, illustration, and image manipulation, then explore concept development and implementation courses. After your first year, you’ll choose a concentration. In Graphic Design, you’ll take a more traditional approach, studying product packaging, posters, art direction, and layout design. You’ll work on product packaging, posters, and interactive media, including web page design. You’ll work with professional technology, including image manipulation software and computer-aided design, then progress to art direction and strategies for designing a product, service, or message. If you choose Web Design, you’ll work across media platforms from mobile devices to desktop computers. This is screen-based visual communication involving interactive design and development using industry software, authoring systems and web scripting. You’ll explore emerging technology, work with audio and video, and more. See our gainful employment pages for possible careers that match the program that interests you.

Meet our Alumni

  • Cody Shuckhart

    Cody Shuckhart

    Digital Filmmaking & Video Production , 2015

    "The relationships with my teachers and [my fellow] students really helped to prepare me for the real world."

    Read More
    Cody Shuckhart

    Cody Shuckhart is a video production assistant for the NHL’s Pittsburgh Penguins. He’s responsible for videography and editing. Cody’s work focuses on the team’s behind-the-scenes show, In the Room, for which he recently won an Emmy Award in the category of “Best Sports Programming - Cinematography.”

    Cody also earned an Emmy for “Best One-Time Special – Photography” for There’s No Place Like Home with Sidney Crosby. Both Emmys were awarded by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter.

    He admits that the long hours of his job were difficult to adjust to. But over time, he’s gotten used to the demanding schedule and is proud of the effort he’s put into building his career. “No company is going to want to hire someone who is only going to put half of the effort in. If you truly want something, you have to go all in,” he says.

    In his current position, Cody works to bring his own style to the videos that he creates. And he’s excited that he was able to transition from an internship position into a full time position with the Pittsburgh Penguins. “Getting hired by the Penguins was huge for me. I could not have planned it any better.” Now, he’s working to promote the new season for the defending Stanley Cup Champions. “I recently completed the Penguins’ newest ticket sale commercial. It was the biggest role I've ever had on any job.”

    Cody, who in 2015 earned an Associate of Science in Digital Filmmaking & Video Production from The Art Institute of Pittsburgh, says that his education prepared him for his career—especially the dedication of his instructors. “The relationships with my teachers and [my fellow] students really helped to prepare me for the real world.” Cody recommends that current students stay focused on their goals. “Work hard and always keep going.”

    See http://ge.artinstitutes.edu/programoffering/55 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Devin Hipp

    Game Art & Design , 2014

    "My education helped to introduce me to the game art creation workflow. It helped to moderate the steep learning curve and daunting work load [of this industry]."

    Read More
    Devin Hipp

    Devin Hipp is a project manager and 3D artist at Red Leonard Associates in Cincinnati, Ohio. The company is one of the largest manufacturer's representative agencies in North America. He’s responsible for 3D asset creation, architectural modeling and design, and team task delegation. “I am always trying to introduce my team to new techniques and skills I have learned while performing my duties at work, or while practicing on my own time at home. We are constantly sharing new ideas and workflows with each other to try and become more proficient with our projects,” he says.

    After being promoted to a production manager position, Devin was given many responsibilities and tasks that he wasn’t familiar with—creating challenges that he learned to overcome with time and practice. “I felt overwhelmed and wasn't confident in my ability to perform my job adequately. I spent a lot of time asking questions, and even more time studying up on my new responsibilities. I now am much more comfortable and confident.” Devin adds that when opportunities arise, they should be embraced—even if they’re difficult. “There isn't much that can't be overcome with good old fashioned hard work.”

    Devin says that the industry is extremely competitive. “There are countless people wanting the same job you do. If you aren't fully committed to learning the craft and becoming better every day, it's going to be insanely tough to find a job.” To keep himself ahead of the curve, he spends hours of his own time each day learning and practicing game creation. “I came to the school hours early almost every day, sat in a lab, and worked on personal projects. I uninstalled every game I had on my computer to reduce distractions, and just kept my nose to the grindstone.”

    Devin, who in 2014 earned a Bachelor of Science in Game Art & Design from The Art Institute of Pittsburgh, credits his strong portfolio, created in school, for helping him to find a position in the game design industry. He recommends that current students actively seek the help of instructors and peers. “A big advantage you gain by going to school is being surrounded by people with similar goals and skill sets. Use your time wisely and absorb as much knowledge as possible.”

    See http://ge.artinstitutes.edu/programoffering/41 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

Graphic & Web Design Study

I'm a visual problem solver. Let's get started.

The curriculum for each concentration is hands-on, rigorous, and well-rounded. It was designed by experienced industry and education innovators to emphasize the skills you’ll need to start you career. Beginning with common classes, then exploring concentration-specific areas, you'll study:

SHARED COURSES:
  • Color & Design Fundamentals
  • Image Manipulation
  • Traditional Typography
  • Layout & Concept Design
  • Web Page Scripting
  • Digital Illustration
  • Interactive Motion Graphics
GRAPHIC DESIGN CONCENTRATION:
  • Advertising Concepts
  • Form and Space, including Advanced Layout Design
  • Package Design
  • Business of Graphic Design
  • Publication Design
  • Art Direction
WEB DESIGN CONCENTRATION:
  • Information Architecture
  • Interface Design
  • Audio & Video
  • Design for Mobile Devices & Emerging Technologies
  • Web Page Design

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Graphic & Web Design degree programs are built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Because it’s tough out there, it’s tough in here. But we temper the tough with the support you need to make your creativity marketable. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Meet our Alumni

  • Cody Shuckhart

    Cody Shuckhart

    Digital Filmmaking & Video Production , 2015

    "The relationships with my teachers and [my fellow] students really helped to prepare me for the real world."

    Read More
    Cody Shuckhart

    Cody Shuckhart is a video production assistant for the NHL’s Pittsburgh Penguins. He’s responsible for videography and editing. Cody’s work focuses on the team’s behind-the-scenes show, In the Room, for which he recently won an Emmy Award in the category of “Best Sports Programming - Cinematography.”

    Cody also earned an Emmy for “Best One-Time Special – Photography” for There’s No Place Like Home with Sidney Crosby. Both Emmys were awarded by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter.

    He admits that the long hours of his job were difficult to adjust to. But over time, he’s gotten used to the demanding schedule and is proud of the effort he’s put into building his career. “No company is going to want to hire someone who is only going to put half of the effort in. If you truly want something, you have to go all in,” he says.

    In his current position, Cody works to bring his own style to the videos that he creates. And he’s excited that he was able to transition from an internship position into a full time position with the Pittsburgh Penguins. “Getting hired by the Penguins was huge for me. I could not have planned it any better.” Now, he’s working to promote the new season for the defending Stanley Cup Champions. “I recently completed the Penguins’ newest ticket sale commercial. It was the biggest role I've ever had on any job.”

    Cody, who in 2015 earned an Associate of Science in Digital Filmmaking & Video Production from The Art Institute of Pittsburgh, says that his education prepared him for his career—especially the dedication of his instructors. “The relationships with my teachers and [my fellow] students really helped to prepare me for the real world.” Cody recommends that current students stay focused on their goals. “Work hard and always keep going.”

    See http://ge.artinstitutes.edu/programoffering/55 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Devin Hipp

    Game Art & Design , 2014

    "My education helped to introduce me to the game art creation workflow. It helped to moderate the steep learning curve and daunting work load [of this industry]."

    Read More
    Devin Hipp

    Devin Hipp is a project manager and 3D artist at Red Leonard Associates in Cincinnati, Ohio. The company is one of the largest manufacturer's representative agencies in North America. He’s responsible for 3D asset creation, architectural modeling and design, and team task delegation. “I am always trying to introduce my team to new techniques and skills I have learned while performing my duties at work, or while practicing on my own time at home. We are constantly sharing new ideas and workflows with each other to try and become more proficient with our projects,” he says.

    After being promoted to a production manager position, Devin was given many responsibilities and tasks that he wasn’t familiar with—creating challenges that he learned to overcome with time and practice. “I felt overwhelmed and wasn't confident in my ability to perform my job adequately. I spent a lot of time asking questions, and even more time studying up on my new responsibilities. I now am much more comfortable and confident.” Devin adds that when opportunities arise, they should be embraced—even if they’re difficult. “There isn't much that can't be overcome with good old fashioned hard work.”

    Devin says that the industry is extremely competitive. “There are countless people wanting the same job you do. If you aren't fully committed to learning the craft and becoming better every day, it's going to be insanely tough to find a job.” To keep himself ahead of the curve, he spends hours of his own time each day learning and practicing game creation. “I came to the school hours early almost every day, sat in a lab, and worked on personal projects. I uninstalled every game I had on my computer to reduce distractions, and just kept my nose to the grindstone.”

    Devin, who in 2014 earned a Bachelor of Science in Game Art & Design from The Art Institute of Pittsburgh, credits his strong portfolio, created in school, for helping him to find a position in the game design industry. He recommends that current students actively seek the help of instructors and peers. “A big advantage you gain by going to school is being surrounded by people with similar goals and skill sets. Use your time wisely and absorb as much knowledge as possible.”

    See http://ge.artinstitutes.edu/programoffering/41 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008