Kendra Saffell

Kendra Saffell

Graphic & Web Design , 2016
The Art Institute of Pittsburgh

Thumbnail of hot sauce bottles with proposed package design

What was the inspiration for your artwork?

“I created this project for a class called Contemporary Design Issues. The goal was to form an idea for a brand that benefits the environment and carry out a design that reflects the brand. Victory uses recycled bottles to package their sauce and continues to help the community by planting gardens in struggling areas with the proceeds from their sauce.”

What are we seeing in your piece and how did you go about creating it?

“Victory Hot Sauce packaging, including the creation of the icons and the designs on the paper wrapped around the bottle, was created using initial sketches from the brainstorm process. Illustrator was used to create the vector logo and Photoshop was used to apply the designs to a visual mockup.”

How can people find out more about you and your artwork?