Christina Tracey

Graphic & Web Design

Graphic Designer at Wiley's Finest
The Art Institute of Pittsburgh

Christina_Tracey

The Art Institute of Pittsburgh helped me to develop the necessary skills, with the tools I needed, to enhance my creativity as a graphic designer. Christina Tracey , Graphic Designer at Wiley's Finest
Bachelor of Science in Graphic Design , 2010 , The Art Institute of Pittsburgh

Graphic Designer at Wiley's Finest

Christina Tracey is a graphic designer at Wiley’s Finest, a fish oil supplement company based in Coshocton, Ohio. She creates package designs, logo designs, and works on print and digital content projects. A typical day includes meeting with the company’s marketing coordinator, project manager, and CEO to discuss projects that promote the brand and support the company’s sales team. “As the [only] designer, I am making the greatest impact on the company's brand. I bring my ideas to the team [and they believe that] they’re impactful and beneficial to the company.”

Prior to joining Wiley’s Finest, Christina worked as a marketing coordinator at Organic Technologies. She says that there will always be rough patches in a career path, but encourages others to stay positive and keep moving forward. “The best way to get through is to problem-solve, in your own creative way, and never give up.”

She adds that she’s constantly being asked to make changes to her work and to meet tight deadlines. “Instead of panicking, I do what needs to be done in a short period of time—whether it’s getting help from others, or putting all other projects aside to get the one thing done that will take the most time and needs to be completed the earliest.” In addition to her full time job, Christina also freelances on nights and weekends. She says that freelancing allows her to excel in different creative outlets.

Christina states that seeing her packaging design on store shelves is very gratifying.

“It's also nice to hear from customers and the sales department that my designs are attractive and inspiring.” She continues to learn more about web graphics and integration, to keep up with current trends, and says that she’s also started to manage social media accounts that engage customers in a more interactive way.

Christina, who in 2010 earned a Bachelor of Science in Graphic Design from The Art Institute of Pittsburgh, says that her education prepared her for a creative career.

“The [school] helped me to develop the necessary skills, with the tools I needed, to enhance my creativity as a graphic designer.”

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