Roberta Tabb

Web Design & Interactive Media

Ecommerce Web Designer for Adrianna Papell Group
The Art Institute of Pittsburgh

Roberta Tabb

[In school], I learned the basics of graphic and web design and was introduced to working in teams. The most valuable part of my experience was having free time in labs, available any time I wanted. Roberta Tabb , Ecommerce Web Designer for Adrianna Papell Group
Associate of Science in Web Design & Interactive Media , 2001 , The Art Institute of Pittsburgh

Ecommerce Web Designer for Adrianna Papell Group

Roberta Tabb is an ecommerce web designer for Adrianna Papell Group, a company that designs evening gowns, wedding dresses, shoes, and clothes, in New York City. She says that a typical workday includes brainstorming weekly email campaigns and creating new assets for the company’s website homepage. As the only in-house designer, Roberts meets with many company managers to plan out future creative projects.

Roberta successfully launched the Adrianna Papell ecommerce initiative and is also responsible for creative assets across the brands Adrianna Papell, Aidan Mattox, and Aidan by Adian Mattox. She also oversees mobile design as well as landing page design and coding. Roberta assists with art direction, email, and special project marketing—and print design including retail look books, hang tags, and store signage.

Prior to starting her current job, Roberta worked for New York and Company, Barnes and Noble.com, and Sales Graphics. She says that current students need to be diligent and determined. “While I was in school, I was convinced that I was only a mediocre student. Once I graduated, with much practice, I became a [strong] designer and developed from the basics that I learned in school.”

Roberta, who in 2001 earned an Associate of Science in Web Design & Interactive Media from The Art Institute of Pittsburgh, says that her education introduced her to multimedia. “I learned the basics of graphic and web design and was introduced to working in teams. The most valuable part of my experience was having free time in labs, available any time I wanted.” She adds that her fellow students were always eager to help and share knowledge.

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