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Art Institutes

Hospitality Food &Beverage Management

I want to take the lead.

When you try a new restaurant, it’s not just about quenching your appetite. It’s an experience. You soak it all in, from the appetizer to the ambience. And you come away with your own thoughts on how to make it better. There's a place in the food and beverage industry for someone with your passion—and an intense desire to succeed. Today’s employers are looking for people who can bring something new and unexpected to the table. If you’re up for the challenge, our Hospitality Food & Beverage Management degree programs are the place to start. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* whose only goal is to help you start a career where you do what you love.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Science in Hotel & Restaurant Management

Quarter Credit Hours:
12 Quarters

Gainful Employment


Bachelor of Science in Hotel & Restaurant Management


Program Objectives

  • Managerial Skills: Students are capable of explaining and demonstrating skills in key management functions such as delegation, negotiation, team leadership, communications, critical thinking and ethics. Practical applications in the management of personnel and basic human resources, financial matters including accounting, and property supervision including real estate, chattel and tools and equipment. This training encompasses the motivations for global hospitality operations, international and local marketing, legal issues and international relations.
  • Technology: Identify and use appropriate software for business presentation and communications, food costing, spreadsheets for financial/budgeting analysis, Point of Sale software and hardware, and use of the Internet for research.
  • Marketing: Perform PEST (Political, Economical, Social, and Technological) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) operations analyses. Develop a strategic marketing plan to include demographic analyses, sales strategy, marketing materials, and to merchandise a business concept with regards to decor, demographics, design, theme and customer buying behavior analysis.
  • Beverage Management: Maximize customer service and profitability through price comparison, beverage tracking and control, tracking and analyzing beverage menu and sales mixes. Evaluate taste, flavor, and texture principles of proper wine and food pairing. List and identify recipes, glassware, and tools in beverage management. Examine menu marketing techniques for the sale of wines, spirits and beer.
  • Event Management: Develop a cuisine, cooking, and concept philosophy. Use of recipe programs, even checklists, customer and vendor negotiation techniques, customer profiles, and incorporation of proper event-specific cost allocation analysis. Demonstrate the use of flow management techniques for the efficient movement of guests through an event.
  • Externship: Function as a team member/leader while demonstrating a willingness to learn and share knowledge with fellow workers and team members while learning to give and receive constructive feedback in a professional manner. Observe management styles as they relate to employee empowerment, customer service, cost reduction, and employee relations.
  • Customer Service: Analyze quality customer service programs for foodservice operations with various specific and measurable results, while identifying how training of employees must accompany proper systems to provide quality customer service. Define the internal and external customer and how to not only meet but to exceed customer expectations by engraining customer satisfaction goals into the company culture.

See for complete Gainful employment information for this degree.

View Academic Catalog

Classroom Experience

If it was easy, anybody could do it.

Consumers know what they want when they go out. And today, they want a culinary experience that includes flavors from around the world, a unique atmosphere, and signature features that differentiate one establishment from another. That’s a lot of pressure. And that’s why our program provides a well-rounded education where you’ll study everything from menu planning to marketing. It starts with the basics, from ingredients to knife and kitchen skills. Then we’ll teach you fundamental cooking techniques like sautéing, roasting, poaching, braising, and frying. We’ll help you build management skills in areas like customer service and training alcohol servers, we well as human resource management, productivity, and cost control. You’ll study recipes, techniques, and wines from around the world. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

Hospitality Food and Beverage Study Section

I have the talent. I just need the skills.

Our Hospitality Food & Beverage Management curriculum will immerse you in the operation of both the front and the back of the house. You’ll explore both traditional and emerging international flavors and build relevant, marketable skills as you study:

  • Culinary Techniques
  • Classical Techniques
  • Merchandising for Foodservice
  • Hospitality Marketing
  • Catering & Event Management
  • Sales & Public Relations
  • Foodservice Technology & Information
  • Hospitality Industry & Industry Trends
  • Management by Menu
  • Nutrition
  • Purchasing and Controlling Costs
  • Garde Manger
  • Food and Beverage Management
  • World Cuisine
  • A la carte Kitchen
  • Human Resources
  • Strategic Planning and Marketing
  • Wine and Spirits Management

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Hospitality Food & Beverage Management degree programs are built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Because it’s tough out there, it’s tough in here. But our “tough” comes with the support you need to make your creativity marketable. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.


The Art Institute of San Antonio, a branch of The Art Institute of Houston alumni Sommer Bostick Working on game based training for the military has exposed me to things I never would be doing when I started at [The Art Institute of San Antonio]. Sommer Bostick
Media Arts & Animation, The Art Institute of San Antonio, a branch of The Art Institute of Houston, 2014