Salvatore Reda

Graphic & Web Design

Graphic Design Instructor
The Art Institute of Portland

Salvatore Reda

Curiosity will take you places you never thought you'd go. Salvatore Reda , Graphic Design Instructor , The Art Institute of Portland
What program and at what school do you teach?

Ai Portland, Graphic and Web Design.

What would you say is the defining moment in your life when you knew you were destined to become a creative professional?

While I was working toward an art degree, I was awarded a studio space for creating art. I spent most of my time in that studio creating large paintings and drawings for a gallery show. When the show was a success, I wanted to keep pushing forward in the creative art world.

How do you weave your professional background into the classroom experience to provide an industry veteran's sense of the realities / challenges / opportunities of the profession?

I take real-world projects and problems from advertising, interactive design, page layout, and creative typography and bring them into the classroom—along with real clients to critique student work. We also visit local design companies to look at new technologies.

Is there a class assignment that exemplifies your approach to teaching and mentoring? Similarly, how does your approach inspire each student to push themselves beyond their own perceived limits?

I often assign a process work book for students to fill with sketches, ideas, and concepts throughout the term. It demonstrates the progress of a project from early stages to completion with full graphic renderings.

What role does collaboration contribute to students' success, especially when students from other programs contribute to the same project?

Pulling together students’ strengths and skill sets from across all design disciplines, with each student assigned a certain task, helps flesh out the whole project as a unified whole.

In your opinion, what is the single most important thing you impart to your students to help them succeed in your class and in the real world? Alternatively, what is the most critical advice you would offer any student as he / she embarks on a creative career?

Curiosity will take you places you never thought you’d go.  Make personal connections whatever you do and keep those connections alive.