Course Listing

Fashion Marketing & Management
Associate of Applied Science
Published January 1, 0001

Student Learning Outcomes

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• Demonstrate knowledge and proficiency in current industry technology

• Apply the many facets of marketing and be able to plan and implement strategies to accommodate change in the industry

• Demonstrate knowledge of visual merchandising as a communication tool to market merchandise to the consumer

• Apply industry standards and business concepts related to retail and fashion industries

• Seek entry-level positions in retail or wholesale sales and management, as consultants and stylists for clothing wholesalers and as manufacturers

Program Courses

Total Credit Hours: 90
Program-Specific Credits: 66

  • ADVA201 Fundamentals of Marketing
  • ADVA204 Consumer Behavior and Persuasive Sales Techniques
  • FADA103 Textile Fundamentals
  • FADA111 Survey of the Fashion Industry
  • FADA208 Trends and Forecasting
  • FADA217 Modern History of Fashion
  • FADA308 Fundamentals of Business
  • FMMA101 Introduction to Retailing
  • FMMA103 Survey of Manufacturing and Product Development
  • FMMA104 Sales Promotion
  • FMMA201 Merchandising Math
  • FMMA202 3D Visual Merchandising I
  • FMMA203 Event and Fashion Show Production
  • FMMA211 Retail Buying
  • FMMA212 3D Visual Merchandising II
  • FMMA406 Internship
  • FMMA419 Portfolio and Professional Development
  • FND105 Design Fundamentals
  • FND135 Image Manipulation
  • FND150 Digital Color Theory
  • GWDA103 Digital Illustration

Program-Related Electives: Select One

  • FADA101 Elements of Garment Construction
  • FADA102 Fashion Illustration
  • FADA 402 Digital Textile Design
  • GWDA204 Introduction to Writing for Interactive Media

*Other courses may be selected, subject to Academic Director approval, upon request.

* Minimum of 88 internship hours for the credit

General Education Credits: 24

  • MAT100 College Mathematics
  • COM101 Oral Communications
  • PSY101 Psychology
  • HUM101 Introduction to Humanities
  • ENG104 Composition
  • GE2084 Writing II
  • ENG104 Composition
  • GE2084 Writing II

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Note: The Art Institute of Raleigh-Durham reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.