Course Listing

Fashion Marketing & Management
Published January 1, 0001

Student Learning Outcomes

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• Demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise

• Demonstrate the ability to understand and meet the customer's needs, and ultimately encourage sales

• Demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns

• Demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles

• Demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills

Program Courses

Total Credit Hours: 48
Course Credits: 48

  • ADVA201 Fundamentals of Marketing
  • ADVA204 Consumer Behavior and Persuasive Sales Techniques
  • ADVA407 E-Commerce Strategies and Analytics
  • FADA103 Textile Fundamentals
  • FADA111 Survey of the Fashion Industry
  • FADA308 Fundamentals of Business
  • FMMA101 Introduction to Retailing
  • FMMA103 Survey of Manufacturing and Product Development
  • FMMA104 Sales Promotion
  • FMMA201 Merchandising Math
  • FMMA202 3D Visual Merchandising I
  • FMMA211 Retail Buying
  • FMMA212 3D Visual Merchandising II
  • FMMA218 Human Resource Management
  • FMMA301 Elements of Retail Logistics and Distribution
  • FND135 Image Manipulation
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Note: The Art Institute of Raleigh-Durham (a campus of South University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.