Graphic & Web Design

Graphic &Web Design

I'm ready to prove myself.

Nobody has to tell you that visual communication is becoming more and more interactive. And as the lines between graphic design and web design become less defined, employers are starting to look for both graphic designers with interactive skills and web developers with solid design skills. If you’re considering either direction, our Graphic & Web Design degree programs is the place to start. We’ll guide you through the fundamentals of visual communications in both disciplines. Then you’ll choose either a print or interactive concentration as you begin to work toward a future where you can do what you love. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be and pushed, challenged, and, above all else, supported by experienced faculty* who know what it takes to succeed in the real world.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Associate of Applied Science in Graphic Design

Quarter Credit Hours:
90
Timeframe:
6 Quarters

Gainful Employment

Outcomes

Associate of Applied Science in Graphic Design

Outcomes

See ge.artinstitutes.edu/programoffering/1703 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

• Design - Graduates will demonstrate versatile, aesthetic solutions of layout and design. This includes proper understanding and usage of; space, line, color, shape, texture, form and value. Typographic and photographic hierarchy structures will also be considered

• Conceptual - Graduates will demonstrate conceptual thinking through work that reflects historical and contemporary trends by answering design problems with creative visuals and writings

• Visual Communication - Graduates will express a clear message to specific demographics using various mediums

• Professional Presentation - Graduates will articulate their chosen design direction and solution by communicating their mastery knowledge of graphic design, problem solving, ethics and industry standards in a visual presentation

View Academic Catalog

Bachelor of Fine Arts in Graphic & Web Design

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Fine Arts in Graphic & Web Design

Outcomes

See ge.artinstitutes.edu/programoffering/4442 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.


• Design - Demonstrate versatile, aesthetic solutions of layout and design. This includes proper understanding and usage of: space, line, color, shape, texture, form and value. Typographic and photographic hierarchy structures will also be considered.

• Conceptual - Demonstrate conceptual thinking through work that reflects historical and contemporary trends by answering design problems with creative visuals and writings.

• Visual Communication - Express a clear message to specific demographics using various mediums.

• Professional Presentation - Articulate their chosen design direction and solution by communicating their mastery knowledge of graphic design, problem solving, ethics and industry standards in a visual presentation

Graphic Design Specific Outcome:

• Technical - Graduates will demonstrate, through a printed and online portfolio, the application of competencies through projects that highlight their mastery of industry software and technology in the print design field. This includes technical aspects of prepress, output, and quality reproduction as well as web design.

Web Design Specific Outcome:

• Technical - Graduates will demonstrate, through a live web site, a mastery of interactive design & development using industry software, authoring systems and/or web scripting. This includes the application and integration of advanced functionality within interactive business solutions for clients.

View Academic Catalog

Classroom Experience


I have the talent and the intensity. I just need the tools.

Both graphic design and web design are really about coming up with new approaches to solve problems. So you’ll start with the basics of both in areas like color, illustration, and image manipulation, then explore concept development and implementation courses. After your first year, you’ll choose a concentration. In Graphic Design, you’ll take a more traditional approach, studying product packaging, posters, art direction, and layout design. You’ll work on product packaging, posters, and interactive media, including web page design. You’ll work with professional technology, including image manipulation software and computer-aided design, then progress to art direction and strategies for designing a product, service, or message. If you choose Web Design, you’ll work across media platforms from mobile devices to desktop computers. This is screen-based visual communication involving interactive design and development using industry software, authoring systems and web scripting. You’ll explore emerging technology, work with audio and video, and more. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

Study Section

I'm a visual problem solver. Let's get started.

The curriculum for each concentration is hands-on, rigorous, and well-rounded. It was designed by experienced industry and education innovators to emphasize the skills you’ll need to start your career. Beginning with common classes, then exploring concentration-specific areas, you'll study:

SHARED COURSES:

  • Color & Design Fundamentals
  • Image Manipulation
  • Traditional Typography
  • Layout & Concept Design
  • Web Page Scripting
  • Digital Illustration
  • Interactive Motion Graphics

GRAPHIC DESIGN CONCENTRATION:

  • Advertising Concepts
  • Form and Space, including Advanced Layout Design
  • Package Design
  • Business of Graphic Design
  • Publication Design
  • Art Direction

WEB DESIGN CONCENTRATION:

  • Information Architecture
  • Interface Design
  • Audio & Video
  • Design for Mobile Devices & Emerging Technologies
  • Web Page Design


I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Graphic & Web Design degree programs are built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Because it’s tough out there, it’s tough in here. But we temper the tough with the support you need to make your creativity marketable. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Meet Our Faculty

  • Brian Kuebler

    Graphic & Web Design

    "Luck favors the prepared mind."

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    Brian Kuebler

    Was there a defining moment when you knew you were destined to become a creative professional?

    As an undergraduate, taking introductory fine art courses, I had great instructors who were encouraging and generous with their time and knowledge. That was pivotal for me, both creatively at the time and now as a professional, and it’s something I’ve always tried to pass along to my students.

    How do you weave your professional background into the classroom experience?

    Living and working in New York gave me a well-rounded experience. I've worked directly with clients and as part of a design team, held several managerial positions in the arts, and worked in production and set design for film and photography. I use examples from each of those experiences to stress the need to be self-motivated and plan ahead...so you’re not just solving immediate challenges, but considering how individual pieces fit into the fabric of the larger piece.

    What class assignment exemplifies your approach to teaching and mentoring?

    I like challenging students to create a product over an extended period of time, and really take ownership of it. In perspective drawing, for example, students are given what I call a "shell." I take them through the steps to set up a project in one, two, or three-point perspective, and challenge them to find their own design solutions—and really own their work.

    How does collaboration contribute to students’ success?

    Although most of the projects I assign are individual-based, I like to involve students in thoughtful and constructive ways to critique their peers’ work. To me, that’s just as vital as the feedback they get from me.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Work well on your own, but also be a good collaborator...you’ll have to do both to succeed in almost any profession.

    What’s the most critical advice you would offer any student embarking on a creative career?

    The most successful students have a good blend of determination, preparedness, and tenacity. I like the saying, "Luck favors the prepared mind."

    Anything else you’d like to share?

    Getting to teach students from almost every program is a wonderful experience. And it’s rewarding to re-connect with former students and see how they’ve grown professionally and personally.

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  • Lillian "Maura" Stewart

    Fashion Marketing

    "Treat every project as a portfolio piece."

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    Lillian "Maura" Stewart

    Was there a defining moment when you knew you were destined to become a creative professional?

    I think I knew from a very early age that I’d like to create for a living. Living near the beach as a child, I connected with the ocean and nature and the unknown, my greatest source of inspiration. I spent a lot of time playing in my own imagined worlds, and developed a love of all things fantastical and supernatural.

    How do you weave your professional background into the classroom experience?

    I use my experience and real-world knowledge to help guide students toward their goals. I stress the importance of critical thinking, and encourage them to think about what kind of careers they want. Also, I think it’s really important to expose each new generation of fashion students to the latest technologies.

    How would you describe your approach to teaching and mentoring?

    I prefer studio teaching in a creative environment. I do a class demonstration first, then have the students work on mastering the techniques individually. I give each student one-on-one feedback and help as needed, but I think letting them make mistakes helps them learn to be better artists.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    It’s important that students work together with others in school—just as they will in the workplace. Students with different sets of skills can help each other and push each other to be exceptional creative professionals.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Treat every project as a portfolio piece, and put forth your best creative effort. Never forget how important an excellent portfolio is for your career.

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  • Marci Oliver

    Culinary Arts

    "If you want to work in the restaurant industry, have a sense of urgency."

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    Marci Oliver

    Was there a defining moment when you knew you were destined to become a creative professional?

    I‘ve been cooking and baking since elementary school. I was always in the kitchen. In culinary school I fell in love with the kitchen environment—the heat, the hustle, the immediate customer impact. It was when I entered the pastry kitchen that I knew I’d found my home.

    How do you weave your professional background into the classroom experience?

    During both lecture and demonstrations, I use my real-world experience to stress how the things we make in class translate to the industry. Sharing war stories from the trenches helps students understand why they’re practicing a particular skill.

    What class assignment exemplifies your approach to teaching and mentoring?

    I believe everyone has an ingrained creativity. So in Introduction to Baking and Pastries class, I let students come up with their own plating ideas for their desserts. While they must follow certain guidelines (for example, how many garnishes must be on the plate) they have free range to make the plates they envision come to life.

    How does collaboration contribute to students’ success?

    In a restaurant, everyone has to pull together. Working in teams is the most valuable skill our graduates need—and it’s is my job to instill that collaborative spirit in my students. In our culinary program, students work together every day.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    If you want to work in the restaurant industry, have a sense of urgency.

    Anything else you’d like to share?

    I believe passionately in the power of education. When we educate and inspire future culinarians, we give them the tools to enhance their lives and further enrich the culinary field.

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  • Sarah E. Gibbons

    Photography

    "Photography helped me make sense of the world."

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    Sarah E. Gibbons

    Was there a defining moment when you knew you were destined to become a creative professional?

    I’ve always liked drawing and painting, so I took as many art classes as I could. I discovered photography in 10th grade—about the same time I found out I had a learning disability. I decided it wouldn’t hold me back. They wanted to put me in support classes, but I asked for more photography classes instead. Photography helped me make sense of the world.

    How do you weave your professional background into the classroom experience?

    I like to take real-world situations I’ve found myself in and connect them to the project we’re working on, then ask students to craft their own solutions to some of the problems that I’ve faced.

    What class assignment exemplifies your approach to teaching and mentoring?

    For me, photography and using Photoshop® are all about creative problem-solving. A project in my Advanced Photographic Post-Production class asks students to create a visual representation—a digital montage—of a smell. They must evoke a feeling without showing the object that emits the smell. For example, apple pie might smell like comfort or home. Representing that without using a photo of an apple pie requires critical thinking and ingenuity.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    We all collaborate in the working world, so teaming up on projects is important practice for communications and skill sharing. I love watching my Photography students work with Digital Film students. They bounce ideas off each other, overcome challenges, and create a stronger project. And they end up with a wider and more marketable skill set when they graduate.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Creative problem solving skills. They’re sought after and valued in any field, anywhere.

    What’s the most critical advice you would offer any student embarking on a creative career?

    In the words of one of my graduate school professors, “Don’t be a jerk!” We can get caught up in ego and the pursuit of our passion, but don’t let this get in the way of being humble, kind and helpful to your fellow students. In the real world, they may end being your peers and collaborators—or competitors—and you never know when you may need their help. I tell my students that I’ve gotten jobs, including my current job, with the help of classmates.

    Anything else you’d like to share?

    I like to tell my students that I’m an avid tennis player and birder. As nerdy as it sounds, it’s a way to urge them to be well-rounded and cultivate other passions, especially those that bring them into contact with non-creative types.

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Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008