Course Listing

Graphic & Web Design
Bachelor of Fine Arts
Published January 1, 0001

Student Learning Outcomes

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• Design - Demonstrate versatile, aesthetic solutions of layout and design. This includes proper understanding and usage of: space, line, color, shape, texture, form and value. Typographic and photographic hierarchy structures will also be considered.

• Conceptual - Demonstrate conceptual thinking through work that reflects historical and contemporary trends by answering design problems with creative visuals and writings.

• Visual Communication - Express a clear message to specific demographics using various mediums.

• Professional Presentation - Articulate their chosen design direction and solution by communicating their mastery knowledge of graphic design, problem solving, ethics and industry standards in a visual presentation

Graphic Design Specific Outcome:

• Technical - Graduates will demonstrate, through a printed and online portfolio, the application of competencies through projects that highlight their mastery of industry software and technology in the print design field. This includes technical aspects of prepress, output, and quality reproduction as well as web design.

Web Design Specific Outcome:

• Technical - Graduates will demonstrate, through a live web site, a mastery of interactive design & development using industry software, authoring systems and/or web scripting. This includes the application and integration of advanced functionality within interactive business solutions for clients.

Program Courses

Total Credit Hours: 180
Program-Specific Credits: 66

  • FND105 Design Fundamentals
  • FND110 Observational Drawing
  • FND135 Image Manipulation
  • FND150 Digital Color Theory
  • GWDA103 Digital Illustration
  • GWDA105 Concept Design
  • GWDA111 Introduction to Layout Design
  • GWDA112 Typography - Traditional
  • GWDA122 Typography - Hierarchy
  • GWDA133 Fundamentals of Web Design
  • GWDA202 Interface Design
  • GWDA209 Portfolio I
  • GWDA272 Corporate Identity
  • GWDA303 Interactive Motion Graphics
  • GWDA406 Internship (or elective **)
  • GWDA419 Portfolio II 3 credit hours
  • 6 program electives 18 credit hours
    * Minimum of 88 internship hours for the credit (8:1 conversion rate, internship hours: credit hours).

**Students should meet with their Academic Director/Program Coordinator to determine courses that are appropriate to serve as Program Electives based on the interests of the students.

Graphic Design Concentration Credits: 66 Credit Hours

  • PHOA101 Principles of Photography
  • GWDA102 Rapid Visualization
  • GWDA203 Pre-Press and Production
  • GWDA207 Design History
  • GWDA212 Typography - Expressive and Experimental
  • GWDA222 Intermediate Layout Design
  • GWDA232 Form and Space
  • GWDA242 Graphic Symbolism
  • GWDA243 Object Oriented Scripting
  • GWDA252 Advanced Layout Design
  • GWDA262 Package Design
  • GWDA273 Intermediate Web Design
  • GWDA282 Collateral Design
  • GWDA302 Information Design
  • GWDA305 Art Direction
  • GWDA308 Business of Graphic Design
  • GWDA323 Design Team Pre-Production
  • GWDA382 Design for Mobile Devices
  • GWDA409 Graphic Design Capstone
  • GWDA413 Design Team Production

Graphic Design Electives: Select Two

  • GWDA315 Contemporary Issues in Typography
  • GWDA322 Sequential Illustration
  • GWDA332 Life Drawing
  • GWDA342 Editorial Illustration
  • GWDA352 History of Typography
  • GWDA362 Font Design
  • GWDA402 Book Illustration
  • GWDA412 Mixed Media
  • GWDA422 Hand Lettering

Web Design Concentration Credits: 66 Credit Hours

  • ADVA407 E-Commerce Strategies and Analytics
  • GWDA123 Programming Logic
  • GWDA132 Information Architecture
  • GWDA201 Audio and Video
  • GWDA204 Introduction to Writing for Interactive Media
  • GWDA213 Timeline Animation and Interaction
  • GWDA222 Intermediate Layout Design
  • GWDA243 Object Oriented Scripting
  • GWDA253 Authoring for Interaction
  • GWDA263 Web Standards
  • GWDA273 Intermediate Web Design
  • GWDA283 Advanced Web Design
  • GWDA313 Emerging Technologies
  • GWDA317 Interactive Communication Planning & Research
  • GWDA318 Interactive Industry & Business Operations
  • GWDA323 Design Team Pre-Production
  • GWDA372 Content Management Systems
  • GWDA382 Design for Mobile Devices
  • GWDA407 Interactive Communication Usability & Prototyping
  • GWDA413 Design Team Production
  • GWDA453 Interactive Communication Development & Delivery

Web Design Electives: Select One

  • GWDA307 User Experience: Research
  • GWDA343 User Experience: Development
  • GWDA373 Advanced Server-Side Scripting
  • GWDA392 User Experience: Prototyping
  • GWDA432 Digital Typography
  • GWDA433 Advanced Motion Graphics
  • GWDA443 Advanced Scripting

General Education Credits: 48

  • MAT100 College Mathematics
  • COM101 Oral Communications
  • HUM101 Introduction to Humanities
  • ENG104 Composition
  • GE2024 Art History I
  • GE2084 Writing II
  • GE3004 Art History II
  • PSY101 Psychology

General Education Electives:
Humanities/Fine Arts Electives: (Select 2)

  • ENG307 Twentieth Century Poetry
  • ENG310 Topics in American Literature
  • ENG311 Topics in British Literature
  • ENG312 Women in Literature
  • GE2024 Art History I
  • GE3004 Art History II
  • GE3034 Transformations & Adaptations
  • GE3054 Myths & Mythology
  • GE3084 Creative Writing
  • GE3114 Film Appreciation
  • GE4014 Survey of World Religions
  • GE4024 Western Civilization
  • GE4044 Southern Fiction
  • GE4064 Spanish

Social/Behavioral Sciences Electives: (Select 1)

  • SOC101 Sociology
  • GE2054 Social Psychology
  • GE3014 Perspectives in Global Economics
  • GE3074 Principles of American Politics

Print course listing

Note: The Art Institute of Raleigh-Durham reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.