L. Creighton Dinsmore
Graphic & Web Design
When I began my graphic design career, I vowed to not be out-designed by anyone. You have that kind of passion and drive in order to succeed. L. Creighton Dinsmore , Faculty , The Art Institute of California—Sacramento, a campus of Argosy University
Was there a defining moment when you knew you were destined to become a creative professional?
Having an artist and fine art professor as a father helped, but I didn't really know until my first internship in college. At that internship, I actually saw a piece that I had designed out in the real world. That’s when I knew that graphic design would be my life-long career.
How do you weave your professional background into the classroom experience?
I try to relate real-world experiences, knowledge, and challenges to what my students are working on in class. This will help them to succeed both in the classroom and in the design field.
How do you inspire students to push themselves beyond their perceived limits?
In my classes, I assign The Annual Report project. In this project, students must climb out of their comfort zone and stretch their design abilities. Many students have said that it pushes them creatively in directions they would not have gone otherwise. This, of course, is the objective.
How does collaboration contribute to students’ success—particularly when students from various programs work together?
Students need to get comfortable with collaboration in the classroom. That is what they will be doing in the design world when they graduate.
What’s the most important thing you impart to students to help them succeed in class and the real world?
When I began my graphic design career, I vowed to not be out-designed by anyone. You have to have that kind of passion and drive in order to succeed in this kind of career.
What’s the most critical advice you would offer any student embarking on a creative career?
Graphic design is one of the most rewarding career choices a student can make, but only if they pursue it with passion. I have been a designer for over 35 years and I wouldn't do anything else.