Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Bachelor of Science
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/4437 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Upon successful completion of the program, graduates will have the opportunity to:

  • Utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
  • Analyze consumer behavior utilizing target markets, demographics, psychographics, and cultural, social and individual variables to influence the buyer decision process.
  • Apply the elements of retail management including event planning, operations, customer service, inventory management, internal controls, and brand representation.
  • Design and critique visual merchandising as a communication tool to market the merchandise to the consumer.
  • Demonstrate professional presentation skills through integrating and articulating appropriate communication skills; knowledge of fashion marketing and management and industry standards, professional practices, and ethics.
  • Evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image.

Program Courses

PROGRAM COURSES

RS092 College Success
ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior & Persuasive Sales Techniques
ADVA307 Brand Strategy
ADVA328 Public Relations
ADVA348 Leadership & Organizational Behavior
ADVA407 E-Commerce Strategies & Analytics
FADA103 Textile Fundamentals
FADA111 Survey of the Fashion Industry
FADA207 Early History of Fashion
FADA208 Trends & Forecasting
FADA217 Modern History of Fashion
FADA308 Fundamentals of Business
FADA312 Sourcing & Technical Design
FMMA101 Introduction to Retailing
FMMA103 Survey of Manufacturing & Product Development
FMMA104 Sales Promotion
FMMA201 Merchandising Math
FMMA202 3D Visual Merchandising I
FMMA203 Event & Fashion Show Production
FMMA208 Finance Principles
FMMA209 Portfolio I
FMMA211 Retail Buying
FMMA212 3D Visual Merchandising II
FMMA218 Human Resource Management
FMMA221 Merchandise Management
FMMA301 Elements of Retail Logistics & Distribution
FMMA302 Global Marketing
FMMA303 Apparel Fit & Construction Evaluation
FMMA308 Fashion Business Law
FMMA312 Fundamentals of Fashion Styling
FMMA406 Internship OR Elective
FMMA408 Entrepreneurship
FMMA419 Portfolio & Professional Development
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA103 Digital Illustration
Elective 1*
Elective 2*
Elective 3*

GENERAL EDUCATION COURSES AND ELECTIVES

HU110 College English
HU111 Effective Speaking
HU130 Visual Language & Culture
HU430 General Education Capstone
MS111 College Algebra OR MS114 Traditional Geometry
Humanities Requirement – Upper Division
Humanities Art Requirement – Upper Division
Humanities Writing Requirement – Upper Division
General Education Requirement
General Education Requirement – Upper Division
General Education Requirement – Upper Division
Mathematics & Sciences Requirement – Upper Division
Social Behavioral Sciences Requirement
Social Behavioral Sciences Requirement
Social Behavioral Sciences Requirement – Upper Division

TOTAL CREDITS REQUIRED FOR GRADUATION 180
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Note: The Art Institute of California—Sacramento(a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.