Daniel Otis

Web Design & Interactive Media

Art Director at Bukwild
The Art Institute of California—Sacramento, a campus of Argosy University

Alumni Daniel Otis

The most beneficial aspect of my education was preparing me to work hard and work fast. Generally, deadlines are never as far off as you want them to be. The Art Institute of California—Sacramento really prepares you to get your work done as fast as you can while still doing the best you can. Daniel Otis , Art Director at Bukwild
, 2015 , The Art Institute of California—Sacramento, a campus of Argosy University

Daniel Otis is an art director at Bukwild, a digital agency based in Northern California. He’s responsible for designing and directing website concepts for clients. “I spend most of my day in Sketch or Photoshop working out concepts. Once in a while, I will have a presentation or a meeting.” He adds that a few times a day, he gives himself a break and plays the game “Warfish.” Daniel enjoys the feedback that he gets back from satisfied clients. “Any time a client reaches out with honest appreciation of my work, I feel a sense of pride and accomplishment. As long as they're happy, I know I've done my job.”

Daniel began his career working at Digital Gear before Bukwild contacted him to fill an open position. “The experience [at Digital Gear] was crucial in getting me used to a desk job, as well as feeling comfortable in an interview. Without the time at Digital Gear, I most definitely would not have gotten my job at Bukwild.”

At Bukwild, Daniel works with clients from many industries. “We’re constantly brainstorming new ideas and concepts for all kinds of people. Specifically, I had never worked on an e-commerce site until [a client requested one]. Having to be 100% aware of where CTA's sat on the page and thinking of all the nuances that people have while browsing products on the internet was very new to me. It really pushed me to put myself in a user's seat while designing. In the end, we increased [the client’s] mobile traffic as well as overall conversions by over 120%.”

He recommends that when tough situations arise, it’s important not to stress out. “If you can keep a cool head under pressure, your work won't suffer and nine times out of ten, you'll come out on the other side with a great product and a happy client.” Daniel faced a difficult situation when a freelance developer he’d hired left with only a week to go on an important project. He quickly scrambled to keep his client happy while negotiating extra time to complete the project. “The end product was actually better for it. Aside from learning not to hire on people you're unsure of for a project, I learned a lot about how to keep a client happy even when there's an issue in the process.”

Daniel, who in 2015 earned a Bachelor of Science in Web Design & Interactive Media from The Art Institute of California—Sacramento, says that his education prepared him to work hard—and work fast. “Generally, deadlines are never as far off as you want them to be. Being on the quarter system at The Art Institute of California—Sacramento really prepares you to get your work done as fast as you can while still doing the best you can.” He’s thankful for the creative environment that he works in. “Keeping fresh inspiration constantly flowing in to our team helps avoid things getting stale. Bringing some fun into the office helps a lot too. Being able to laugh with each other keeps us all looking forward to coming into work every day.”

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