Jessica Roots

Web Design & Interactive Media

Self-Employed Website Designer, Works with Clients on Sites and Social Media
The Art Institute of California—Sacramento, a campus of Argosy University

Alumni Jessica Roots

My education prepared me with the basic skills to design, create, and build a website. Other skills [I gained] included photo editing, video editing, copyrighting, and building relationships with clients. Jessica Roots , Self-Employed Website Designer, Works with Clients on Sites and Social Media
, 2014 , The Art Institute of California—Sacramento, a campus of Argosy University

Jessica Roots is the owner of a company focused on web design and development. She meets with clients to kick off projects, then works on three ideas to present. Jessica begins site development after the final design has been selected. She also helps businesses to set up social networks and marketing. “A typical day of work involves a lot of time on the computer. Depending on the client, I can spend hours building their website or editing photographs and creating copy. There is the occasional onsite day where I get to spend the time with the client getting to understand their business to make sure that feeling is brought into the website.”

She serves clients including Shift7 Interactive, ME Consultation Services, Amador Autism Group, We Roast Pigs BBQ & Catering, Sina’s Backroads Café, Cockrell Family Chiropractic, Heather LeMaster, FundMeFlix, and Dignity Health. Jessica says that while school was challenging, she viewed it as a learning experience. “An unexpected deadline is always something difficult to overcome. I had one client change the deadline for its website and it needed to be completed weeks before the original deadline. We regrouped and decided the top items that needed to be completed. Then I began working and completing tasks that were on the list. We met the new deadline with a lot of hard work.”

Jessica believes that success will come if you love what you do. “Some clients will be easy and the projects will be a breeze. Other clients will make you wish you had chosen a different path (only for a little bit). No matter the client, you must be fully committed.” Most of her clients are small business owners on a tight budget. She works with them to achieve their goals and to develop a digital presence. “Each stage of my job has its own rewards and benefits. Truly at the end of a project is when everything comes together.”

Because web development is constantly changing, she works hard to keep her skills current. “I recently helped a client to update its website because it wasn’t working, [even though they’d] just had the website built six months ago. Most of the standards were incorrect and it was not created to be responsive. Responsive design is now required due to the fact many consumers view websites on a mobile device.”

Jessica, who in 2014 earned a Bachelor of Science in Web Design & Interactive Media from The Art Institute of California—Sacramento, says that her education prepared her with the basic skills to design, create, and build a website. “[It also taught me] photo editing, video editing, copyrighting, and building relationships with clients.”

See http://ge.artinstitutes.edu/programoffering/1379 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.