Web Design & Interactive Media
CEO and Project Manager at Webinet Media
The Art Institute of California—Sacramento, a campus of Argosy University
I learned the most from the advice that guest speakers and teachers gave about what it is really like out in the design world and working with clients. [The school] did a great job laying the foundation of design principles that I have fallen back on over and over again. Jodi Burgess , CEO and Project Manager at Webinet Media Associate of Science in Web Design & Interactive Media, 2011 , The Art Institute of California—Sacramento, a campus of Argosy University
Jodi Burgess is the CEO and project manager at Webinet Media. Each day, she meets with clients to determine their website needs. ”I will recommend and sketch out a few options to understand their vision clearly. Once I have a direction, I design out three options for the home page. If a logo, video, or photos are needed, I assign it to my team and set up dates for completion,” she says.
Working from home means that Jodi doesn’t have a typical workday. She generally writes proposals and designs mock-ups for client websites. “I also do a lot of the photography and am the second videographer for video projects. I love the diversity of my work. Each project challenges me in new ways. “
Jodi built up to her position at Webinet Media by working as a graphic designer at Adventure Christian Church. There, she designed and printed a weekly bulletin, event flyers and invites, advertisements, and campus billboards. Her skills quickly grew when she worked at the church’s fall family festival, coordinating up to five photo booths equipped with lighting, backdrop, and a DSLR camera. She was required to immediately rename the digital file of the photo to match the subjects’ names—then add in the church logo and date—all to be returned within a week’s time. “I grew in managing teams as well as understanding studio lighting [during that experience],” she says.
She recommends that designers show patience and listen closely to client feedback. And while she says it’s a great feeling when a client loves the first stab at a design, that doesn’t often happen. “The truth is your clients don't really know what they want until they get the first mock-up. Don’t get discouraged in that process.” Jodi admits that she’s still learning the best way to walk a client through the process of designing a website. “They are usually very overwhelmed, excited, and nervous. I am currently working on creating a video explaining the basics so that I can refer clients to watch it before our first meeting.”
Jodi cultivates a creative workplace by giving her employees clear boundaries, then allowing each member of the team to express his or her voice. She believes that this leads to strong work and she enjoys hearing clients say that they are pleased with the final product. Jodi also finds ways to work within client parameters—even when it’s difficult. “We are currently producing a documentary for the Citrus Heights Historic Society. Our challenge is to produce a high quality film within a budget. We have to limit the creativity because of limited time and money. That is a challenge to produce the best with limitations.”
Jodi, who in 2011 earned an Associate of Science in Web Design & Interactive Media From The Art Institute of California—Sacramento, says that her education provided a solid foundation for her career. “I learned the most from the advice that guest speakers and teachers gave about what it is really like out in the design world and working with clients. [The school] did a great job laying the foundation of design principles that I have fallen back on over and over again.”
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