Course Listing

Fashion Marketing & Management
Bachelor of Science
Published June 1, 2016
This program is available on ground, blended (plus), or online.

Student Learning Outcomes

Program Courses

Program Courses

FRM110 Introduction to Retailing
FRM111 Fashion History I
FRM121 Fashion History II
FRM130 Textiles
FRM131 Fashion Drawing
FRM132 Retail Math
FRM210 Sales and Event Promotion
FRM211 Apparel Evaluation and Construction
FRM220 Elements of Retail Operations and Technology
FRM222 Event and Fashion Show Production
FRM223 Visual Merchandising
FRM225 Consumer Behavior
FRM230 Merchandise Management
FRM232 Store Planning and Lease Management
FRM233 Business Ownership I
FRM235 Brand Marketing
FRM310 Introduction to Manufacturing
FRM311 Business Law
FRM313 Business Ownership II
FRM320 Trends and Concepts in Apparel
FRM330 Product Development
FRM334 Special Topics in Fashion Retail Management
FRM400 Media Planning and Buying
FRM410 International Marketing and Buying
FRM420 Web Marketing for Fashion and Retail Management
FRM431 Fashion Capstone
FRM439 Internship
GD212 Digital Photography for Designers
IMD131 Introduction to Scripting Languages
Program Elective
Program Elective
Program Elective

Foundational Courses

ART106 Design Fundamentals
ART108 Observational Drawing
ART109 Image Manipulation
ART114 Color Fundamentals
CD400 Career Development
RS100 Fundamentals of Business
RS104 Accounting
RS105 Human Resource Management
RS141B Leadership
RS321 Fundamentals of Marketing
RS326 Sales Management
RS345 Fundamentals of Advertising

General Education Courses

ENGL1301 English Composition
MATH1310 College Mathematics
PSYC2301 General Psychology
SOCI1306 Social Problems
SPCH1315 Public Speaking

Foreign Language Requirement (choose one):

FREN1401 Introduction to French
SPAN1401 Introduction to Spanish


Program Electives

Humanities English Elective (choose one):

ENGL1302 Introduction to Literature
ENGL2307 Creative Writing
ENGL2311 Business Writing for Professionals
ENGL3511 Literature and Film Analysis

Humanities History Elective (choose one):

ARTS1303 Art History I
ARTS1304 Art History II
HIST1301 U.S. History I
HIST1302 U.S. History II
HIST2321 World Civilizations I
HIST2322 World Civilizations II

Mathematics and Science Elective (choose three):

BIOL1308 Biology
ENVR1401 Environmental Science
MATH4332 Mathematics for Decision Making
PHYS1301 Physics

Social Science Elective (choose one):

PSYC2319 Social Psychology
PSYC3019 Human Sexuality
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Note: The Art Institute of San Antonio (a branch of The Art Institute of Houston) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.