Advertising Degree Programs

Advertising

I want to compete in the marketplace of ideas.

Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running all all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Fine Arts in Advertising

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Fine Arts in Advertising

Outcomes

See ge.artinstitutes.edu/programoffering/4263 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Classroom Experience


I want to use both sides of my brain.

To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from online marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the program that interests you.

Meet our Alumni

  • The Art Institute of San Antonio, a branch of The Art Institute of Houston alumni Andrew Satterwhite

    Andrew Satterwhite

    Culinary Arts , 2013

    "The Art Institute of San Antonio [taught me] why recipes come out a certain way."

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    Andrew Satterwhite
    Line Cook at Luke San Antonio

    Andrew Satterwhite is working as a line cook at Luke San Antonio in Texas. He’s responsible for set up, prep, and running the grill station for dinner service. Andrew served in the United States Army for four years as a parachute rigger and has also worked in construction. “All [of these experiences] have taught me skills that I can use for myself, but also I have used them to help this country grow,” he says.

    Andrew looks to his surroundings for inspiration and says that the best part of his culinary career is that it’s always changing. “This is one of the most diverse and exciting careers to have. I can go anywhere and learn recipes, techniques, and cultures to help me make new and exciting dishes [to] introduce to my family and others.”

    Andrew, who in 2013 earned an Associate of Applied Science in Culinary Arts from The Art Institute of San Antonio, says that his education taught him why recipes turn out a certain way. “Growing up in California, I was lucky enough to encounter many cultures and the cuisines that accompanied them. In the Army, I used an electric skillet and a barbeque to make all my meals.” He recommends that current students open their minds to learning. “Figure out how to make [learning] a driving force in everything you do.”

    See http://ge.artinstitutes.edu/programoffering/2550 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info. Read More...
  • The Art Institute of San Antonio, a branch of The Art Institute of Houston alumni Angela Lawson

    Angela Lawson

    Digital Photography , 2015

    "My education at The Art Institute of San Antonio gave me the skills, knowledge, and business sense to be successful in [any] genre of photography that I choose."

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    Angela Lawson
    Real Estate Photographer for Curb Views, LLC

    Angela Lawson is a real estate photographer for Curb Views, LLC, in San Antonio, Texas. She photographs houses and collaborates with realtors to build virtual tours of real estate listings. To create her work, Angela visits homes for sale, photographing the inside and outside. “Sometimes, the home may not be photographically ready and I help the owners and realtors to straighten up,” she says. “I had a realtor specifically request me as her photographer because she liked my photographic style. The previous home I shot for her sold in the first 8 hours of being listed. She was so happy and that made me happy!”

    Angela’s creative inspirations include Annie Leibovitz, Martin Schoeller, Herb Ritts, Jerry Uelsman, Christian Coigny, and Helmut Newton. She’s excited to be learning new skills and meeting new people. “I have the chance with each passing day to make better work than the day before. This work is seen by many, many different people and is a reflection of my hard work and knowledge of my craft. I always enjoy learning more about photography.”

    Angela, who in 2015 earned a Bachelor of Fine Arts in Photography from The Art Institute of San Antonio, says that her education provided the skills, knowledge, and business sense she needed to be successful in photography. “I learned about lighting, photographic design, portraiture, photojournalism, corporate and architecture, business practices, and so much more. All of this knowledge sets me apart from many photographers out there in the world.” She adds that current students should take their time and stay focused on their goals. “While you may pick up certain skills quickly, others may be more challenging. Life events, finances, and learning curves may seem to overwhelm at times—it happened to me—but don't let them discourage you from your goals and passion for what you want to do.”

    See http://ge.artinstitutes.edu/programoffering/4262 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. Read More...
  • The Art Institute of San Antonio, a branch of The Art Institute of Houston alumni Ayme Troas

    Ayme Troas

    Interior Design , 2015

    "My education [taught me] how to communicate with other designers. When they ask for particular items by name, I know exactly what they are talking about."

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    Ayme Troas
    Design and Sales for KBK to Trade

    Ayme Troas is working in design and sales for KBK to Trade in San Antonio, Texas. She assists designers in finding the right fabrics, furniture, accessories, and lighting for interior design projects. Ayme also works with vendors to get information for clients and to place orders. “The design industry is always evolving, as are the people. Every once in a while someone comes along and takes the industry by storm. I enjoy learning about the new trends and introducing them to our clients,” she says.

    Ayme finds creative inspiration in the world around her. “Whether it’s people, food, my surroundings, or a movement, there is always something that will spark a start to my next project.” Her creative heroes are people in the design industry who go above and beyond to reach the best possible design outcome. Looking to the future, Ayme believes that computer renderings will continue to improve—and will soon look like actual photographs. “The industry is headed toward more digital advances [including] creating applications for tablets or phones [that will allow designers to make] on-the-spot renderings. These [applications] would be extremely beneficial to designers who are always on the go.”

    Ayme, who in 2015 earned a Bachelor of Fine Arts in Interior Design from The Art Institute of San Antonio, says that her education taught her the industry language as well as how to be a strong communicator. “When [other designers] ask for particular items by name, I know exactly what they are talking about and therefore I can help them more proficiently. I’m also able to quickly draft plans or create sketches to show custom pieces or room layouts.” She adds that current students should push their creativity and don’t hold back. “Find your signature style but don’t be afraid to explore others.”

    See http://ge.artinstitutes.edu/programoffering/2546 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. Read More...
  • The Art Institute of San Antonio, a branch of The Art Institute of Houston alumni Sommer Bostick

    Sommer Bostick

    Media Arts & Animation , 2014

    "Working on game based training for the military has exposed me to things I never would be doing when I started at [The Art Institute of San Antonio]."

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    Sommer Bostick
    3D Modeler and Consultant for Booz Allen Hamilton

    Sommer Bostick is working as a 3D modeler and consultant for Booz Allen Hamilton on the San Antonio Riverwalk in Texas. She works on game based training for the military, and is responsible for creating and texturing 3D models, video editing, and demonstrating products and capabilities at marketing events. Sommer says that she learns something new each day. “I think that's one of the coolest things about being in the animation industry because when you have to model and animate something you know nothing about, you have to learn everything about it so you can accurately represent it.”

    Sommer is especially proud to have created a welcome video for Booz Allen Hamilton’s incoming CEO—it was played for hundreds of employees. “That video gained me recognition from leadership and other teams in the firm. I met and talked with the CEO one-on-one during the event [where the video] was played, and it was an amazing experience for me.” Since her video was viewed, Sommer says that the company’s leadership has relied on her more and more. “I realized how much I proved myself to my team, and the whole firm.”

    Sommer, who in 2014 earned a Bachelor of Fine Arts in Media Arts & Animation from The Art Institute of San Antonio, says that her education provided her with the knowledge, tools, and skills she needed to transition into her current career. She recommends that current students give it everything they’ve got—even if it means taking a job that isn’t a “dream job.” “It’s experience and you need that.” She adds that the future of her industry lies in staying on top of new technology and developing applications and training. “Currently we are diving into virtual reality with technology like Oculus Rift and Google Cardboard. We are exploring how these technologies can benefit training in the military. I believe that virtual reality can go beyond that into health care and other professions, and be incredibly useful in training capabilities.”

    See http://ge.artinstitutes.edu/programoffering/2547 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info. Read More...

What Will I Study?

Study Section

I'm ready to build brands. Starting with my own.

From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:

  • Copywriting
  • Digital Illustration
  • Storyboarding
  • Concept Development
  • Online Marketing
  • Account Planning
  • Marketing Research
  • Public Relations and Promotions
  • Media Buying
  • Brand Strategy


I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Meet our Faculty

  • San Antonio Architecture & Design Instructor Analy Diego

    Analy Diego

    Interior Design

    "As a designer, you'll never lose. You'll either win, or you'll learn."

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    Analy Diego

    Was there a defining moment when you knew you were destined to become a creative professional?

    I was introduced to the art world at the age of six by my grandfather, a skilled caricaturist. From that moment, I knew I wanted to create and inspire for the rest of my life.

    What class assignment exemplifies your approach to teaching and mentoring?


    I believe all design students are creatively unique, and as such they should be taught in a way that enhances their individual learning styles and passions. All my assignments allow students to explore opportunities and seek answers on their own...my main goal is to help them learn to think critically, and to have their own voice as designers.

    How do you inspire students to push themselves beyond their perceived limits?

    As an example, the window assignments with visual merchandising force students to push themselves creatively in ways that they haven’t before. After completing the assignment, they’re extremely proud to have work they can add to their portfolio

    How does collaboration contribute to students’ success?


    Collaboration plays a major role in all design work. Encouraging students to reach out to one another to solve problems and share knowledge not only builds teamwork and leadership skills, but leads to deeper learning and understanding.

    What’s the most critical advice you would offer any student embarking on a creative career?

    As a designer, you’ll never lose. You’ll either win, or you’ll learn.

    Anything else you’d like to share?

    I like to think of myself as a storyteller...only I use art instead of words.

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  • San Antonio Baking & Pastry Instructor JiYoung Daily

    JiYoung Daily

    Baking & Pastry

    "Becoming what you always wanted to be is 10% talent and 90% effort."

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    JiYoung Daily

    Was there a defining moment when you knew you were destined to become a creative professional?

    It happened when I worked at Panya Bakery, a Japanese Fusion Bakery in New York City, under pastry chef Tina San. She helped ignite my passion, curiosity, knowledge, and love for the art of baking and pastry.

    How do you weave your professional background into the classroom experience?


    My 15 years of pastry chef experience makes me aware of what kind of culinarians the industry is looking for. Sharing what I’ve learned from working in the world of hotels, catering firms, restaurants, private clubs, wedding cake businesses, and chocolate shops helps give my students a feel for the real world.

    What class assignment exemplifies your approach to teaching and mentoring?

    In my Chocolate and Showpiece class, students are make an edible showpiece of chocolate or sugar. I encourage them to have a plan including a sketch, all the steps, color scheme, and tools they need to make the showpiece. While they’re working on their project, I make my own showpiece with them to demonstrate various techniques and artistry.

    How do you inspire students to push themselves beyond their perceived limits?

    In the beginning, they’re a little overwhelmed working in a medium they’ve never used before. But by encouraging them to have a plan, and by mentoring them along the way, it becomes manageable. At the end of the project, students are proud of what they’ve accomplished—and they’re inspired to do more.

    How does collaboration contribute to students’ success?


    One successful person can be powerful, but a team of people is even more powerful. Learning synergy and teamwork shows students the importance of working together to accomplish a goal.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Pastry Art is a field that lets you express who you are as a person and as an artist. I encourage students to have fun and be proud of themselves.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Love what you do, and focus on your goal. Becoming what you always wanted to be is 10% talent and 90% effort.

    Anything else you’d like to share?

    I’m passionate about sharing my baking and pastry experience with my students. I love helping them shape their future as a pastry chef, baker, chocolatier, culinary manager, or food artist.

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  • San Antonio Fashion Instructor Karen Henry

    Karen Henry

    Fashion Marketing & Management

    "I've learned that it's extremely important for students to know they have someone to help guide their success."

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    Karen Henry

    Was there a defining moment when you knew you were destined to become a creative professional?

    Owning and and operating an apparel store opened my eyes to the importance of being creative in the retail industry. And it inspired me to share what I’d learned with Fashion students in the classroom.

    How do you weave your professional background into the classroom experience?

    I share everything from what to expect when attending tradeshows to how to be a great retail manager to the importance of knowing your customers, and choosing the right product mix for stores. And because I know how important it is to network with key people to get a good start in the retail industry, I arrange field trips so students can speak with industry professionals—and invite those professionals into the classroom.

    What class assignment exemplifies your approach to teaching and mentoring?

    For my Sales & Event Promotion class I assign a visual merchandising (window display) project. Students work as a team to come up with a theme, budget, props, background, visual elements, and ways to communicate their message. Using this approach with a window display assignment allows the students to work as a team, be creative individually and collectively, understand budgeting, and learn how to communicate a message visually.

    How do you inspire students to push themselves beyond their perceived limits?


    As an example, the window assignments with visual merchandising force students to push themselves creatively in ways that they haven’t before. After completing the assignment, they’re extremely proud to have work they can add to their portfolio

    How does collaboration contribute to students’ success—particularly when students from various programs work together?


    It lets them network and learn about each other and their various projects. They get a deeper understanding of an area that may not be their strong point, learn to take responsibility for themselves and each other, and build positive relationships.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    I think the most valuable thing is my time and attention. I work with students one-on- one to make sure they succeed in my class and the real world. I’ve learned that it’s extremely important for students to know they have someone to help guide their success.

    What’s the most critical advice you would offer any student embarking on a creative career?


    Always do your best, be professional and punctual, and work as if someone’s watching you at all times.

    Anything else?

    I thoroughly enjoy teaching students about the fashion industry, using my expertise to equip them for success.

    Read More...
  • San Antonio Visual Effects & Motion Graphics Lead Instructor Thomas Brecheisen

    Thomas Brecheisen

    Visual Effects & Motion Graphics

    "Work hard, be determined, and know that someone else out there is working harder, studying harder, and 'sleeping faster' to compete for the exact same job."

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    Thomas Brecheisen

    Was there a defining moment when you knew you were destined to become a creative professional?

    I’ve always been involved in the creative arts—and I always knew I’d be somehow involved in education. I just happened to find a particular love for the cinematic arts, especially visual effects. I put my heart and soul into perfecting my craft, always with the eventual goal of teaching.

    How do you help prepare students for a professional career?

    Students in my Intro to Visual Effects class don’t create space robots, explosions that level cities, or epic light saber duels. They study the career possibilities in the visual effects and motion graphics industry. And they get a road map to guide their journey through to their Portfolio classes, which add clarity and direction to what they’ve studied. After completing all the classes leading to Portfolio, they’ll have the skills, materials, and experience to create a professional reel that can lead to their dream career.

    What class assignment exemplifies your approach to teaching and mentoring?


    I strive to infuse a sense of purpose into each of my students. There’s a purpose behind each class, each assignment, and each friendly chat in the hallway. When students feel they have a goal-centered purpose, nothing can stop them from achieving their potential. I consider it my purpose to mentor students—not only bring them knowledge, but empower them to succeed.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?


    The visual effects industry is the epitome of collaboration. That’s why I expect students to work with peers from others departments to capture and create their effects. Visual Effects & Motion Graphics students work with Photography, Game Design, Animation, and Digital Film students on most of their projects. If you stay in your seat long enough after a movie, you’ll see that most of the people who worked on that film are visual effects professionals. Everyone has a part to play, and we rely heavily on expertise from other programs to achieve our goals.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Early on, I ask my students what they think employers look for. I usually get the expected answers: talent, passion, dedication, and skill. They’re surprised when I tell them that those things will help, but the real answer is, “Can you make someone else money?” I learned very early in my career that this is show business, not show dedication or show passion. We’re trying to make a product to sell. That’s the bottom line. The two most important things I can help a student develop are craft and confidence. If they come out of school with these two traits, they can be very successful in the film business.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Work hard, be determined, and know that someone else out there is working harder, studying harder, and “sleeping faster” to compete for the exact same job. If I can do one thing for students, it’s to instill in them a work ethic to maximize their chances for success.

    Anything else you’d like to share?

    My calling is to inspire students to reach their full potential so they can share their amazing talents with the world.

    Read More...
  • San Antonio Digital Film & Video Production Instructor Toby Lawrence

    Toby Lawrence

    Digital Filmmaking & Video Production

    "Let your passion be your guide."

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    Toby Lawrence

    Was there a defining moment when you knew you were destined to become a creative professional?

    When I was six, my family went to the opening night of Star Wars. I was completely drawn into the story and, as far as I was concerned, I was Luke Skywalker. I mean, what six-year-old doesn't dream of saving the universe? I got involved with music and drama in school, and began to realize that my way of using "The Force" would be to make movies of my own.

    How do you weave your professional background into the classroom experience?

    I believe educators should be transparent about their own processes and work. I bring the real-world, rubber-to-the-road context of my own experience to the curriculum, and I find that students are more engaged for doing so. It helps me develop each student's vision and potential in a way that translates out in the competitive world of filmmaking.

    What class assignment exemplifies your approach to teaching and mentoring?

    The best example is the short media project. Students produce their first fully-informed project from script-to-screen as a director/writer/producer. They secure the talent, crew, and location releases, and edit and present their finished projects for the screen. I serve as the "guide on the side,” mentoring them through the process.

    How do you inspire students to push themselves beyond their perceived limits?

    I often recount past professional experiences to assure students that I’m not asking them to do anything I haven’t already done myself. We work together to find solutions to their creative challenges and realize their vision "on time and under budget."

    How does collaboration contribute to students’ success—particularly when students from various programs work together?


    One of the first—and most crucial—things to understand about filmmaking is that it’s a collaborative art. The hard work and talent of many are behind any great film. I always encourage my students to reach out to peers from other disciplines to enlist their expertise.

    What’s the most important thing you impart to students to help them succeed in class and the real world?


    Film is a passion art. Filmmaking requires grit and determination to actualize that passion. It also relies on its creator to use ever-changing technologies, software, and work-flows not available in the past. This evolution means greater accessibility and ease of use for student filmmakers seeking to fulfill their dreams. But it’s our responsibility as educators to help them balance all that technological freedom with the core principles of filmmaking: screenwriting, producing, directing, editing, cinematography and lighting.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Let your passion be your guide, but always remember to balance it with common sense.

    Anything else you’d like to share?

    Teaching is not just the transmission of knowledge. The standard should be to create an environment that stimulates intellectual and creative growth, encouraging students to develop through their own initiative.

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