Bob Gavin

Bob Gavin

The ability to use 40 years of work experience as an integrative force in the classroom is a wonderful thing. Bob Gavin , Adjunct Faculty, Advertising , The Art Institute of California—San Diego, a campus of Argosy University
What would you say is the defining moment in your life when you knew you were destined to become a creative professional?

I recognized early on that creative strategies and tactics came easy to me; about age eight.

How do you weave your professional background into the classroom experience to provide an industry veteran’s sense of the realities / challenges / opportunities of the profession?

The ability to use 40 years of work experience as an integrative force in the classroom is a wonderful thing. I see so clearly now that there is no challenge I cannot overcome. The trick is finding the ability to translate these skills to a younger generation in their language rather than mine.

Is there a class assignment that exemplifies your approach to teaching and mentoring? Similarly, how does your approach inspire each student to push themselves beyond their own perceived limits?

Multiple case studies are employed that are pertinent to Millennials. As a result, their input and outgrowth, especially in media dissemination, can be far stronger in terms of reaching their own generation than my own.

What role does collaboration contribute to students’ success… especially when students from other programs contribute to the same project?

I am a big fan of interdisciplinary teaching here at The Art Institute of California—San Diego I am teaching an upper-level course this term that uses marketing and advertising tools as a way to further fashion merchandising product development. I'm looking forward to melding and blending these two schools into one type of strategic thinking when it comes to entrepreneurship.

In your opinion, what is the single most important thing you impart to your students to help them succeed in your class and in the real world? Alternatively, what is the most critical advice you would offer any student as he / she embarks on a creative career?

The single most important thing I impart is passion. There are many paths to success but the keys are strategic thinking, collaboration, cooperation, concise communication and a passion to detail why your product or service will reach the market.

Is there anything else you’d like us to know about you, your experience, or your role as a faculty member at The Art Institutes?

It's a great thing to be able to teach Millennials about an industry that is 150 years old but is changing at the speed of technology today. Thus, as a touch point between the past, the present and the future, I can reach students and solidify that type of thinking that must be carried on; it's only how we disseminate the messages that's changing so rapidly.