Gina Metcalf

Advertising

Adjunct Faculty, Advertising and Fashion
The Art Institute of California—San Diego, a campus of Argosy University

Gina Metcalf

Push your creativity to the maximum while you are here. Gina Metcalf , Adjunct Faculty, Advertising and Fashion , The Art Institute of California—San Diego, a campus of Argosy University
What would you say is the defining moment in your life when you knew you were destined to become a creative professional?

I have always been involved in the creative arts. As a child, I loved dance and played instruments. I love theater, writing, photography, film and music. I first knew that I wanted to work in the field when I walked into an advertising agency.

How do you weave your professional background into the classroom experience to provide an industry veteran’s sense of the realities / challenges / opportunities of the

profession?

My class environment is very organized and professional to reflect the needs of the industry. However, I teach with many different methods from creative team work, field trips, visits to museums and art galleries, video clips, online examples, case studies, peer reviews and a wide variety of hands-on creative work. It's a lot of fun, but it's also very rigorous and I expect a lot from my students. I use many examples of my own work and experiences to enhance the classroom experience. I have a lot of international experience and I think this adds a lot to the learning outcomes and interest levels of my students.

What role does collaboration contribute to students' success, especially when students from other programs contribute to the same project?

I actively encourage collaboration between the design students and also with other students and faculty. There are a huge amount of skills within the school from culinary to sound engineers, from designers to photographers. We learn a lot from each other. The creative process is often very collaborative in nature and we get much better results when we bounce them around with other students from different departments.

In your opinion, what is the single most important thing you impart to your students to help them succeed in your class and in the real world? Alternatively, what is the most critical advice you would offer any student as he / she embarks on a creative career?

My advice to my students is simple: Push your creativity to the maximum while you are here. Work hard. Network as much as you can.