Rob Esperti

Marketing

Be enthusiastic—and try really hard. Rob Esperti , Advertising Instructor , The Art Institute of California—San Diego, a campus of Argosy University

Was there a defining moment when you knew you were destined to become a creative professional?

It hit me when I was visiting San Francisco and I realized I could draw the things I saw in the city.

How do you weave your professional background into the classroom experience?

During lectures and on field trips, I often bring in projects I’m working on to share with students. I also invite guest speakers from the industry to speak and share their own industry experiences and perspectives.

What class assignment exemplifies your approach to teaching and mentoring?

The National Student Advertising Competition (NSAC) class is intense; students really have to put in extra effort. It brings out the best in them and pushes their unique abilities and skill sets to the forefront.

How does collaboration contribute to students’ success—particularly when students from various programs work together?

Collaboration—particularly among those with different skill sets—is critical to success in the advertising industry.

What’s the most important thing you impart to students to help them succeed in class and the real world?

Be enthusiastic—and try really hard. Students know when they've brought their truly best effort to class assignments, and only then does real learning happen.