Yoav Herman

Yoav Herman

Talent is always secondary. Hard work and determination are the difference between failure and success. Yoav Herman , Adjunct Faculty, Design , The Art Institute of California—San Diego, a campus of Argosy University
What would you say is the defining moment in your life when you knew you were destined to become a creative professional?

I always knew that I wanted to be an artist, but I also wanted to be financially stable. In my mind, graphic design was the best balance between fulfilling my creative dreams and making a living. Originally, I started as an oil painter, focusing on expressive paintings and portraiture. When I retire, I plan on continuing to pursue this passion. 

How do you weave your professional background into the classroom experience to provide an industry veteran's sense of the realities / challenges / opportunities of the profession?

Graphic design is a practical and hands on profession. In my classroom, I show examples of case studies that I have worked on in my professional career. The projects that I give demonstrate real scenarios and standards. My standards for presentations, deadlines, and time management align with industry standards. The more students learn how to be a professional in the classroom, the easier it will be for them to transition into the real world after graduation.

Is there a class assignment that exemplifies your approach to teaching and mentoring? Similarly, how does your approach inspire each student to push themselves beyond their own perceived limits?

In my class, students create a visual identity for a company of their choice and generate the style guide for the brand. After completing the style guide, they hand it off to a colleague who will then design the company’s collateral and visual assets based on this guide. The collaboration imitates a real-world scenario and tests the visual communication skills of the designer.

What role does collaboration contribute to students' success, especially when students from other programs contribute to the same project?

You never work in a bubble today—it’s a collaboration of team work. As things become more niched, you collaborate with more people to achieve the larger goal. It’s important to know how to be a team player and responsible.

In your opinion, what is the single most important thing you impart to your students to help them succeed in your class and in the real world? Alternatively, what is the most critical advice you would offer any student as he / she embarks on a creative career?

Talent is always secondary. Hard work and determination are the difference between failure and success.

Is there anything else you'd like us to know about you, your experience, or your role as a faculty member at The Art Institutes?

I grew up in Jerusalem, Israel and moved to San Diego in 2010. I originally studied visual communication and worked in Israel. Afterwards, I moved to Japan to complete my Master’s degree in Visual Communications and then relocated to San Diego. From living all over the world, I believe that I possess an international perspective on graphic design and try to relay this experience and knowledge to my students. There are cultural differences and slight variations in mentality across the world. As a designer, it is important to be aware of these nuances. 

One of my favorite places to travel is India, in particular, the Himalayas. I backpacked throughout India for a year.