Press Releases

The Art Institute of California - San Diego Taps Jacob Tyler Brand + Digital Agency for Pilot Educational Program for Senior Level Students

By: The Art Institutes

April 29, 2016

The Art Institute of California - San Diego has reached out to Jacob Tyler to develop a new educational experience for third and fourth year students. Dubbed “The Jacob Tyler Experience,” the class will be driven by a real time case study and meet at the offices of Jacob Tyler and Ai California – San Diego.

San Diego, Calif., April 20, 2016 -- The Art Institute of California - San Diego, a campus of Argosy University, has reached out to Jacob Tyler to develop a new educational experience for third and fourth year students. Dubbed “The Jacob Tyler Experience”, the class will be driven by a real time case study and meet at the offices of Jacob Tyler and Ai California – San Diego.

Corey J. Willis, Academic Director at The Art Institute of California - San Diego had the idea to create a more interactive and “real life” situation for current senior level students. Corey stated “Les (CEO of Jacob Tyler), an adjunct instructor at Ai California – San Diego in 2014, had great reviews during his tenure. I thought who better to help drive a behind the scenes look at departments within an agency and enable students to see how clients move through the design and business process.“

“I thought this was a tremendous opportunity,” said Les Kollegian, Jacob Tyler founder and CEO. He added, “During my undergrad and master’s studies, I never had the opportunity to spend time within an agency and be immersed in agency roles and responsibilities, much less have the responsibility of meeting with an actual client. I believe this will be really helpful for students to understand real world challenges and understand the actual business behind branding and design. We’re creating an experience disguised as a school disguised as an agency. It is a school to work initiative focusing on professionalism and I believe it will be fun and rewarding for all involved. ”

Deny Ehrlich, a 30 year industry graphic design veteran and instructor, will be joining Kollegian and leading the effort on the school’s behalf. Both Ehrlich and Kollegian have chosen Computers 2 San Diego Kids (C2DSK), a San Diego based non-profit organization, as the client the students will assist with a full company re-brand and online presence. Ms Ehrlich stated, “The students can’t be happier to be chosen for this new experience. We were careful to choose a student body with diverse interests and skills excited to collaborate with people unlike themselves. They are all interested in the experience itself as opposed to what doors the experience might open.”

Students will be required to attend classes in both locations and client strategy and planning meetings. They will be given specific goals to achieve for the C2SDK rebrand and be responsible for developing creative briefs, creative rationale, and how they intend to accomplish business goals and objectives. The 11 week class will end in June 2016 with a final client presentation and delivery of new branding collateral.

About Jacob Tyler Brand + Digital Agency 
Jacob Tyler is an award-winning, full-service brand and digital agency. The branding agency employs its expertise in brand strategy, identity and implementation – including web design and development, product design, marketing collateral, online marketing, social media and reputation management – to create meaningful brands with significant value. The agency utilizes a process-oriented approach to create and maintain eye-catching brands that meet its client’s goals and objectives. Jacob Tyler has been named one of America’s fastest-growing companies by Inc. 5000 and one of San Diego’s fastest growing companies for over six years by the San Diego Business Journal. Jacob Tyler has worked with global and national clients – including Leidos, Nuvasive, Four Seasons, TED, AT&T, and Sony – and has won more than 100 national and international design and marketing awards. For more information, visit http://www.jacobtyler.com

About Deny Ehrlich 
Deny Ehrlich is a graphic designer and educator. The principal of Deny Ehrlich Branding, Deny has over 30 years both international and local experience backed by well respected academic credentials (a Master’s in Graphic Design from Pratt Institute). She has also been an instructor of graphic design and advertising for over 20 years, 16 of which has been with The Art Institutes schools in Portland and San Diego – developing curricula and teaching classes ranging from concept development to branding and package design to collateral materials.

About The Art Institute of California - San Diego
The Art Institute of California - San Diego is one of The Art Institutes, a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Not all online programs are available to residents of all U.S. states. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. The Art Institute of California - San Diego, 7650 Mission Valley Rd, San Diego, CA 92108 © 2016 The Art Institutes.  All rights reserved. Our email address is materialsreview@aii.edu.

Media Contact
Ryan C. Smith, Public Relations Manager, The Art Institutes, (714) 620-0914, rcsmith@aii.edu

See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

About Computers 2 San Diego Kids (C2DSK)
C2SDK believes all children and their families in San Diego, regardless of their economic status, need to be computer literate and have equal access to technology and the crucial educational, occupational, and financial resources that technology can provide to improve their educational options and their futures.

By: The Art Institutes

April 29, 2016