Course Listing

Fashion Marketing & Management
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

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Upon successful completion of the program, graduates will have the opportunity to:

Demonstrate proficiency in current industry technology and software related to business and marketing.
Demonstrate knowledge of the four elements of marketing: product, place, promotion, and price.
Identify merchandising elements of selection, inventory, distribution, and planning processes.
Demonstrate knowledge of visual merchandising as a communication tool.
Apply and articulate professional standards and business concepts related to retail and fashion industries.

Program Courses

RS092 College Success
ADVA201 Fundamentals of Marketing
ADVA204 Consumer Behavior & Persuasive Sales Techniques
ADVA407 E-Commerce Strategies & Analytics
FADA103 Textiles Fundamentals
FADA111 Survey of the Fashion Industry
FADA308 Fundamentals of Business
FND135 Image Manipulation
FMMA101 Introduction to Retailing|
FMMA103 Survey of Manufacturing & Product Development
FMMA104 Sales Promotion
FMMA201 Merchandising Math
FMMA202 3D Visual Merchandising I
FMMA211 Retail BuyingFMMA212 3D Visual Merchandising II
FMMA218 Human Resource Management
FMMA301 Elements of Retail Logistics & Distribution


Program Electives

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Note: The Art Institute of California—San Diego(a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.