Course Listing

Associate of Science
Published June 1, 2016
This program can be completed on ground, blended (plus) or online.

Student Learning Outcomes

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Upon successful completion of the program, graduates will have the opportunity to:

  • Demonstrate proficiency with the tools and graphic techniques of the profession to plan and manipulate advertising media in the production of print collateral and video spots.
  • Demonstrate the ability to effectively use aesthetic and layout concepts in the design process for advertising campaigns and marketing communications. Apply industry knowledge and critical thinking skills to describe and develop key elements of effective advertising problems and solutions using the language and concepts of the profession.
  • Articulate and apply the professional standards of the interdependence between advertising/marketing objectives and visual expression and critique their ideas.
  • Demonstrate professional presentation skills and knowledge of industry standards, business practices and ethics.

Program Courses

RS092 College Success
ADVA101 Fundamentals of Advertising
ADVA201 Fundamentals of Marketing
ADVA205 History of Advertising
ADVA207 Creative & Strategic Planning
ADVA209 Portfolio I
ADVA214 Advertising Copywriting
ADVA302 Introduction to Ad Campaigns
ADVA332 Intermediate Ad Campaigns
FND105 Design Fundamentals
FND110 Observational Drawing
FND135 Image Manipulation
FND150 Digital Color Theory
GWDA101 Applications & Industry
GWDA102 Rapid Visualization
GWDA103 Digital Illustration
GWDA105 Concept Design
GWDA111 Introduction to Layout Design
GWDA112 Typography–Traditional
GWDA133 Fundamentals of Web Design
GWDA222 Intermediate Layout Design
PHOA101 Principles of Photography

HU110 College English
HU111 Effective Speaking
HU130 Visual Language & Culture
General Education
Mathematics Requirement
Social & Behavioral Sciences Requirement


Program Electives

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Note: The Art Institute of California—San Diego (a campus of Argosy University) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.s to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.