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Fashion Marketing

Fashion Retailing Diploma

The Art Institute of California—San Francisco, a campus of Argosy University can help you prepare for it.

Program Overview

In the Fashion Retailing program, you’ll learn how to use how to use your combined creative and business skills to display, market, and sell fashion merchandise. The program prepares you to evaluate apparel construction and identify appropriate characteristics and uses of different textiles. You will also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.
Fashion Retailing

News and events

The Art Institute of California – San Francisco student published in SOMA Magazine The Art Institute of California – San Francisco student published in SOMA Magazine

(California, June 2015)   Valeria Mercado, a student at The Art Institute of California – San Francisco, a campus of Argosy University in the Fashion Marketing & Management Bachelor of Science program, has been published in SOMA Magazine. Valerie has been honing her writing skills with the campus Fashion Club under the guidance of Mikel Rosen, Fashion Design instructor, and was given the opportunity to intern at SOMA by instructor and magazine contributor, Johana Bohorquez. This is a great achievement for a current student, and fits in with her life goal of being a fashion writer, both in print and online.


Considered a leading voice of independent, avant-garde arts, fashion, culture and design for 27 years, SOMA Magazine in San Francisco has cultivated immense organic appeal and forged its place within thriving creative communities. As one of the few successful independent arts magazines, SOMA’s status and credibility makes it uniquely qualified to bring together the most spectacular creative industry figures. The magazine covers issues surrounding the creative arts, entertainment, technology and society, and is targeted to people interested in urban fashion and culture. 


Link to Valeria’s piece in SOMA Magazine:
http://www.somamagazine.com/bleach-project/


Programs, credential levels, technology, and scheduling options are subject to change. The Art Institute of California – San Francisco, a campus of Argosy University, 1170 Market Street, San Francisco, CA  94102-4928 ©2015 The Art Institutes. Our email address is csprogramadmin@edmc.edu.

See ge.artinstitutes.edu/programoffering/383 for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info.


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The Art Institute of California – San Francisco Fashion Instructor Selected to Judge International Arts of Fashion Competition The Art Institute of California – San Francisco Fashion Instructor Selected to Judge International Arts of Fashion Competition

(San Francisco, May 2015)  Bora Han, adjunct fashion instructor at The Art Institute of California – San Francisco, a campus of Argosy University, was selected as a juror for the 2015 International Arts of Fashion Competition. An international group of fashion faculty members from 5 countries reviewed the student projects that were received from 34 countries and from over 120 schools and university. Ms Han was one of the eight jurors selected.  The preliminary judging took place on May 23, 2015 at De Young Museum, a fine arts museum located in San Francisco's Golden Gate Park.


The International Arts of Fashion Competition, held at a city each year across the nation, selects fashion students around the world with outstanding creations relating to a theme. This year, 121 schools and universities from 34 countries participated. The finalists will present their designs during the Finale Fashion Show at the AoF Annual Symposium on October 26-27, 2015 in San Francisco.  


The competition is hosted by The Arts of Fashion Foundation, a non-profit organization based in San Francisco that fosters international cultural exchanges through the creation of educational events that increase creativity among artists, designers, scholars and students. The focus of the foundation is the support of creativity and design in fashion and the arts linked to it.


Programs, credential levels, technology, and scheduling options are subject to change. The Art Institute of California – San Francisco, a campus of Argosy University, 1170 Market Street, San Francisco, CA  94102-4928 ©2015 The Art Institutes. Our email address is csprogramadmin@edmc.edu.

See aiprograms.info for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info.

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What was supposed to be a practice of skills quickly moved into a marketing initiative What was supposed to be a practice of skills quickly moved into a marketing initiative

Students at The Art Institute of California - San Francisco, a campus of Argosy University and DSW San Francisco joined together this season to create a magical holiday window display located in Union Square. What was supposed to be a practice of skills quickly moved into a marketing initiative, increasing foot traffic for the retailer.


According to the Union Square Association Business Improvement District, on average “5,276 pedestrians were recorded in Union Square on a busy shopping day. This figure dwarfs other high-volume pedestrian streets in San Francisco: It is almost double the number recorded on Market Street‘s peak hour between 4th and 5th Streets.” Based on these figures, the window will gain a vast amount of exposure from a wide range of demographics during this winter holiday season.


The students created a display that celebrates “Holiday Dreaming” as the installation features dangling designer shoes displayed in a winter woodland scene.


The team of students really enjoyed being able to work with DSW. They were able to broadcast their personal skills as visual merchandisers and explore another side of visual merchandising.


The Art Institute of California – San Francisco is one of The Art Institutes, a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. 1170 Market Street, San Francisco, CA 94102 ©2014 The Art Institutes International LLC. Our email address is csprogramadmin@edmc.edu.


See aiprograms.info for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info.

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High School Seniors Named Local Winners in The Art Institute of California—Silicon Valley, a campus of Argosy University, Passion for Fashion Competition 2014 High School Seniors Named Local Winners in The Art Institute of California—Silicon Valley, a campus of Argosy University, Passion for Fashion Competition 2014

Kristy Salindo was recently named the local first place winner in The Art Institute of California—Silicon Valley’s Passion for Fashion Competition in the Fashion Marketing & Merchandising and Retail Management category. Huy Hong was recently named the local first place winner in The Art Institute of California—Silicon Valley’s Passion for Fashion Competition in the Fashion Design category.

The Art Institutes Passion for Fashion Competition gives high school seniors the opportunity to use their flair for fashion and eye for style to earn tuition scholarships.

Salindo, a high school senior, earned a $3,000 tuition scholarship to study in a fashion program at The Art Institute of California—Silicon Valley. Hong, a high school senior, also earned a $3,000 tuition scholarship to study in a fashion program at The Art Institute of California—Silicon Valley.

In addition to their tuition scholarships, Salindo and Hong will progress to the national round of The Art Institutes Passion for Fashion Competition where their entries will be judged against other local winners from throughout North America for the Competition’s grand prize: a half- tuition scholarship to an Art Institutes school, and a VIP trip to New York City to include a “meet and greet” at Seventeen’s New York City offices, lunch and a $500 shopping spree at DKNY with a Seventeen Style Pro, and a $500 gift card to shop anywhere in the Big Apple.

In the Fashion Design category, entrants were required to submit three images of original sketches of a summer wear garment. In the Fashion Marketing & Merchandising and Retail Management category, entrants were required to submit images of a fashion trend board, predicting the next big trend in fashion.

For more information on this year’s Art Institutes Passion for Fashion Competition, visit www.artinstitutes.edu/passionforfashion.

The Art Institute of California – Silicon Valley

The Art Institute of California – Silicon Valley, a campus of Argosy University, is one of The Art Institutes, a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. The Art Institute of California — Silicon Valley, a campus of Argosy University, 1120 Kifer Road, Sunnyvale, CA 94086. ©2014 The Art Institutes International LLC.

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Program Description

The Fashion Retailing Diploma program is designed to teach students how to use their combined creative and business skills to display, market, and sell fashion merchandise. Students will have the opportunity to learn to effectively understand and meet the customer’s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns. Individuals in fashion retailing will have the opportunity to learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They will also have the opportunity to gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.

The mission of the diploma program in Fashion Retailing is to prepare students to seek entry level positions in the field of fashion retailing. The program is intended for students who have a background in fashion and are interested in developing retail management and business skills, or who are preparing for a career in fashion retailing in boutiques, specialty stores, national department stores, and discount chains. Students primarily focus on retail sales, management, operations, fashion trends, and promotion.

Student Learning Outcomes
Upon successful completion of the program, graduates will have the opportunity to:
• Technology - Graduates demonstrate proficiency in current industry technology and software related to business and marketing.
• Marketing - Graduates demonstrate knowledge of the four elements of marketing: product, place, promotion, and price.
• Visual Merchandising - Graduates demonstrate the knowledge of visual merchandising as a communication tool.
• Professionalism - Graduates apply and articulate professional standards and business concepts related to retail and fashion industries.
• Branding - Graduates demonstrate awareness of product attributes, benefits, and consumer beliefs and values.

Graduation Requirements
To receive a Diploma in Fashion Retailing, students must: receive a passing grade or credit for all required coursework; earn a minimum of 48 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations as related to your program of study.
Fashion Retailing
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Students need to meet all requirements. The Art Grant is not offered at all Art Institute schools and the grant amounts vary by location; check with the school you’re considering attending for exceptions and details.

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