Fashion Marketing & Management
Instructor, Fashion Design and Fashion Marketing
The Art Institute of California—San Francisco, a campus of Argosy University
Be passionate and professional. And work hard. Mikel Rosen , Instructor, Fashion Design and Fashion Marketing , The Art Institute of California—San Francisco, a campus of Argosy University
Was there a defining moment when you knew you were destined to become a creative professional?
It was in the 1970’s, when I saw Julie Driscoll perform Wheels on Fire and David Bowie create Ziggy Stardust and the Spiders from Mars.
How do you weave your professional background into the classroom experience?
I treat every class as if it’s a real-world experience. For students in my Fashion Design class, that means creating a fashion design studio environment. For my Fashion Marketing students, the class mirrors an editorial or event brand-planning laboratory.
What class assignment exemplifies your approach to teaching and mentoring?
I use a survey of fashion assignment to introduce both my fashion and marketing students to the industry. It covers fashion topics from all angles—design, marketing, trends, runway, retail, styling, journalism, media—anything related to fashion and style, from the past to the present to where it may go in the future.
How do you inspire students to push themselves beyond their perceived limits?
I work with each student individually...I strongly believe each one has their own creative talent, and I spend as long as it takes to find that talent and drive each student beyond their expectations, to new ways of thinking.
How does collaboration contribute to students’ success—particularly when students from various programs work together?
This is something I’ve been doing since I start teaching in instructing in 1979. I’ve provided opportunities for Fashion students to work with others in areas as diverse as game planning, culinary, and film. I think it really helps students when they see how their peers from other creative disciplines think and solve problems.
What’s the most important thing you impart to students to help them succeed in class and the real world?
I tell them that they have two jobs: earning their degree, and launching a career in the real world.
What’s the most critical advice you would offer any student embarking on a creative career?
I would urge them to decide on their career path as soon as possible, and structure their classwork around that goal. Quickly build a professional networking database. Be passionate an professional. And work hard.