Fashion Marketing & Management
No matter how long the days are, I enjoy that I get to be in this industry making a difference, alongside my team. It's great to finally be able to have a career that I've always envisioned myself being in. Sabrina Padua 2016 , The Art Institute of California—San Francisco, a campus of Argosy University
As the product line coordinator for Lucy Activewear, Sabrina Padua has many responsibilities. She coordinates and manages data pertaining to the product line, product creation, and development—and works with the “tops” category team to help to determine new product and consumer needs, price points, and strategic developments. Prior to her current position, she worked with prAna, Mel Cotton’s Sporting Goods, Forever 21, and Urban Outfitters.
Each day is a balance of new tasks and outstanding projects. “My work consists of creating multiple presentations on PowerPoint [for] different cross-functional partners, managing data pertaining to the product line on multiple Excel files, and ensuring the integrity of its contents. I also attend prototype fittings, organize salesman samples, attend meetings with different teams (design, product development, marketing, sourcing) to go over seasonal collections, and coordinate all of the important gates and milestones when it comes to the product life cycle,” she says.
Sabrina adds that she didn’t quite know what to expect on her first day at work. “I had butterflies in my stomach and I would think to myself, ‘Am I going to do a good job? What if I don't catch on? What if this isn't for me?’ But the moment that I walked into the office and met everyone, all of my fears were put to rest. I realized very quickly that I knew my strengths and my skills, and I was prepared for any challenges that may come.”
She explains that fashion takes a high level of commitment—but it’s an exciting field full of creative individuals. “[I work with people that] I can learn from and look to as role models. I see what it takes to be successful and I strive to learn and adapt quickly, and to contribute to the future of the brand as much as I possibly can.”
Working on projects two years before they hit stores can be a challenge. “We are really in the forefront of the product's lifecycle. I help my team brief the new ideas and we work together with the designers to create an entire product line. My team goes out in to the market to find out what styles, fabrics, and technologies are trending, and we work with our designers who then create the collection based on the details our findings.” From that point, the project evolves to include fittings and samples of the designs that will be available in stores.
Sabrina, who in 2016 earned a Bachelor of Science in Fashion Marketing & Management from The Art Institute of California—San Francisco, says that her education taught the key skills needed to transition into the fashion industry. “It’s great to come into the field knowing industry terms, departments, and how they pertain to the product line.” She adds that it’s also important that individuals in the industry continue to innovate and create. “It's good to be adaptable, flexible, and on your toes. There's so many different moving parts when it comes to introducing the product and brand to the market.”
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