Fashion Marketing Management Hero

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Arts in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Arts in Fashion Marketing & Management

Outcomes

See ge.artinstitutes.edu/programoffering/247 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

1. Communication: Graduates demonstrate professional oral, written, and visual communication skills and organizational skills according to industry expectations.

2. Context: Graduates understand the broader context of their professional knowledge in relation to history, literature, art, mathematics, psychology, economics, culture, U.S. and international law and policies.

3. Planning and Problem-Solving: Graduates demonstrate the ability to plan and analyze key marketing and management processes, including an ability to analyze, formulate and implement innovative solutions.

4. Technology: Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.

5. Marketing: Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.

6. Management: Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.

7. Visual Merchandising: Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.

8. Branding: Graduates evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image.

9. Professionalism: Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.

View Academic Catalog

Classroom Experience

Don't sell me the program. Just show me the ropes.

It takes more than a love of fashion to carve out a career in such a highly competitive field. It takes confidence, drive, and hard work. And it takes the skills our program can help you build. You’ll start with fundamentals like color theory, fashion drawing, pattern-making, accessory design, and life drawing, then begin to add to your skills in areas including fabric and fiber selection, color trend analysis, and target market research. You’ll explore concept development, technical drawing and design, specialty design markets, and product development. You’ll study current designers, apparel trends & concepts, and managing the apparel product development process. See our gainful employment pages for possible careers that match the program that interests you.


Meet our Alumni

  • The Illinois Institute of Art - Schaumburg alumni Joe Olivera

    Joe Olivera

    Visual Effects & Motion Graphics , 2011

    "The [courses I took] help me today as I write scripts, email corporate figureheads, and propose ideas and concepts to marketing and legal teams within my company."

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    Joe Olivera

    Joseph A. Olivera is working as a media creations specialist for LG Electronics in Buffalo Grove, Illinois. He creates, produces, and manages video content for the company’s home appliance division. “Not many people can say they’re doing what they went to school for, or that they have followed their passion and become successful. That puts a smile on my face every time I walk into work,” he says.

    Joseph is proud to work for a Fortune 500 company. “[They trust me] to help increase the quality of their media and production process. My work is distributed and viewed globally to help our consumers and affiliates.” Joseph is also thankful for the support of his parents, who encouraged him to follow his passion but to keep his ambitions realistic. He recommends that current students stay ahead of the competition and keep themselves educated about what’s trending in the industry. “Always learn new, practical ways to do something and be open for criticism.”

    Joseph, who in 2011 earned a Bachelor of Fine Arts in Visual Effects & Motion Graphics from The Illinois Institute of Art—Schaumburg, says that his education prepared him for his current position. “The English courses help me today as I write scripts, email corporate figureheads, and propose ideas and concepts to marketing and legal teams within my company.” He adds that he also uses math and spreadsheets, proving that even the courses which were not completely focused on visual effects have benefitted him in his career. “It goes to show you that every course you take could be used in your profession, so all should be taken seriously.”

    See http://ge.artinstitutes.edu/programoffering/255 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

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  • The Illinois Institute of Art - Schaumburg alumni Kyle Mcdonald

    Kyle McDonald

    Game Art & Design , 2014

    "The teachers at The Illinois Institute of Art - Schaumburg prepared me for the professional world."

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    Kyle McDonald

    Kyle McDonald is a 3D paper engineer for the start-up company Dreaming Tree. He works from his home office in Illinois and is responsible for design, engineering, and illustration. Kyle mentions that he is always learning and that his current job has been particularly challenging. “I had to reverse engineer and teach myself to create the designs used for Dreaming Tree. I pulled resources from online and my mentors to find the most efficient way to create the projects.”

    He’s very dedicated to his craft—as evidenced by his work hours. “I could [spend] 40-65 hours a week to complete a project, cleaning up designs and ensuring that Dreaming Tree files would be the best—the best in the paper craft industry. All of those things lead to clean cuts and easy assembly of our projects.” Kyle says that the best compliment he can get is positive feedback from a customer. “We post our projects on [social media] and get shares, comments, and likes. All of that shows that our hard work is acknowledged and loved.”

    Kyle, who in 2009 earned a Bachelor of Fine Arts in Game Art & Design and in 2014 earned a Bachelor of Fine Arts in Illustration & Design from The Illinois Institute of Art—Schaumburg, says that his education helped him to step in to a new job and fulfill the responsibilities. “My 3DS Max knowledge helped in the engineering of paper projects and my Illustrator knowledge assisted in creating illustrations and designs when needed.” He adds that his professional instructors also provided support and advice that have benefitted him in his career.

    See http://ge.artinstitutes.edu/programoffering/248 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

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  • The Illinois Institute of Art - Schaumburg alumni Tyler Geiwitz

    Tyler J. Geiwitz

    Graphic & Web Design , 2014

    "[The school] offered clubs, extra activities, and design competitions to participate in, which I could list on my résumé."

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    Tyler J. Geiwitz

    Tyler Geiwitz is a senior graphic designer and social media manager at Green Ivy Publishing in Oakbrook Terrace, Illinois. He’s responsible for distributing and revising projects and overseeing social media accounts. Tyler explains that it’s important that he works hard and meets deadlines. “You're going to have to work longer hours if you need to accomplish and meet deadlines. You have to remember when you're sitting there with ‘nothing to do’ that there's always something for you to do to better yourself and your environment.” During work downtime, he ensures that his computer is cleaned up and files are backed up.

    His hard work has helped him to stand out within this company. “I felt very new and at the bottom of the totem pole when I first started working. It definitely felt weird when my boss would just walk past me without ever needing anything from me. I worked harder and harder each day, taking on more responsibilities to prove I was a great employee. Now, my boss, the CEO of company, comes to me to solve problems and jump start production for authors. It's a great feeling having built that trust with a higher ranked executive.”

    Tyler, who in 2014 earned a Bachelor of Fine Arts in Graphic Design from The Illinois Institute of Art—Schaumburg, says that his education pushed him to be faster in his work. “[The school provided] awesome advisors that helped me to find interviews [that led to] employment. It also offered clubs, extra activities, and design competitions to participate in, which I could list on my résumé.” He recommends that current students keep a positive attitude, especially during challenging situations. “Working for a small company can be tough sometimes. We can get behind in production. If one person gets sick, we all get sick. If someone's having a bad day, we all turn into grumpy people. I always tried to be the most fun co-worker, and I always tried to make others happy. Happy people make happy designs that are often better designs.”

    See http://ge.artinstitutes.edu/programoffering/249 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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  • The Illinois Institute of Art - Schaumburg alumni Alex Lesus

    Alex Lesus

    Graphic & Web Design , 2010

    "[My education showed me how to take] a project from concept to completion and how to talk about or sell my work in a value added way."

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    Alex Lesus

    Alex Lesus is a lead designer for Bloomingdale, Illinois-based Envision3, a company that helps clients to communicate their vision. He’s responsible for print, packaging, web design, web development, photography, client interaction, project management, copywriting, and marketing strategy. “Graphic design is a field that is very competitive and requires a broad range of skills. I felt an overwhelming amount of stress lifted from my shoulders when Envision3 asked me to join their team,” he says.

    Alex finds creative inspiration in the bold, beautiful, changing world around him. He’s also inspired by artists. “We live in an age where creative work is at our fingertips and designers are continuously sharing their work online more than ever.” Alex enjoys helping businesses to create an identity and to tell their story visually. He recommends that current students stay positive during the job search. “The industry is competitive but there are plenty of opportunities. Keep an open mind on your search. You never know what skills you will pick up. Never stop learning.”

    Alex, who in 2010 earned a Bachelor of Fine Arts in Graphic Design from The Illinois Institute of Art—Schaumburg, says that his education gave him a true awareness of the industry. “[It showed me how to take] a project from concept to completion and how to talk about or sell my work in a value added way. Not only did I learn a lot about design and marketing, but [the school] also helped me open up to be a more outgoing and involved individual.”

    See http://ge.artinstitutes.edu/programoffering/249 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

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What Will I Study?

Fashion Marketing Management Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel
  • I'm looking for my proving ground.

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Meet our Faculty

  • Graphic Design Instructor Daniel Hanners

    Daniel Hanners

    Graphic & Web Design

    "This is a lifelong learning journey. You have to continually experience new things, learn from other people, and observe what's happening in the world around you."

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    Daniel Hanners

    Was there a defining moment when you knew you were destined to become a creative professional?

    I took a graphics technology in class in high school, and when I completed the entire production process—not only generate the design on the computer, but take it into the darkroom, on to press plates, and eventually print it myself, I knew I wanted to pursue design as a career.

    Can you describe your teaching philosophy?

    I try to offer a well-rounded class to provide a framework around which students can grow their experiences and develop intuition. I work to help motivate young designers to continue to grow and evolve—and develop their own identities. This is a lifelong learning journey. You have to continually experience new things, learn from other people, and observe what’s happening in the world around you.

    Can you share an example of your approach to teaching and mentoring?

    For students to compete in the business world, they have to become creative problem-solvers. I assign projects that are rich in design methods to encourage students to develop a problem-solving process. Many students find themselves on unexpected paths. The project leads the students to new thought processes, and you can see them developing as young professionals. To be a part of mentoring that process and watching students grow, there’s no greater excitement in the world.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Collaborative assignments are opportunities for students to work closely with peers from other disciplines. They apply their various skills and knowledge toward a common goal, sharing in the team’s success, learning from other students, and taking leadership in their own area of expertise.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    It takes real motivation and dedication to the profession to succeed. I tell my students to think of themselves as junior professionals. Be persistent at being the best they can be, and to take advantage of every opportunity to gain support from their peers.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Take every opportunity to go to conventions, lectures, special workshops, and events in your profession. Find a mentor and start creating a professional network of people who can support you.

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  • Fashion Instructor Jennifer Lezan

    Jennifer Lezan

    Fashion Design

    "I believe that dreams can come true if you're willing to follow through on your goals, put in the hard work, and never give up."

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    Jennifer Lezan

    Was there a defining moment when you knew you were destined to become a creative professional?

    Whether it was designing on my Crayola Barbie Fashion Plates or painting portraits and sewing garments, I found joy in creating and working with my hands. If I had to pick one moment, it would be as a junior in a high school that offered a slew of Fashion courses that allowed me to learn more about the industry. We took a field trip to see a Chicago fashion designer in her studio. Listening to her experiences as both a business owner and creative, I knew I’d found my calling.

    How do you weave your professional background into the classroom experience?

    As an adjunct, I stay active in the fashion industry. I run a digital fashion & lifestyle publication and design an indie kids wear label, so I am able to bring real-life case studies and scenarios into the classroom. I also have great working relationships with other industry professionals I can call on as guest speakers and for helping students find internships—even jobs. I like to keep it real with my students...the industry can be rough, but with enough hard work and drive they can do great things. I’m passionate about teaching, and I work hard to impact my students and inspire them as they follow their dreams.

    What class assignment exemplifies your approach to teaching and mentoring?

    In my Lookbook and Fashion Styling course, I use my experience in the magazine world to combine styling, art direction, photography while teaching programs like Photoshop and InDesign. This is a great opportunity for them to get out there and see the big picture—and actually create something that has their voice. I truly believe that without experience, real-world practicum and hands-on work, theory is of no use.

    How do you inspire students to push themselves beyond their perceived limits?

    I constantly push my students to experiment within their work, and to question my ideals and theories I teach to solve a problem on their own and find their voice. I use my story—as scary, gritty and imperfect as it is—as a way to inspire others. I hope it instills hope in the hearts of students who are working to connect the dots and need a path to follow.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    I urge my students to network—most importantly outside of their department. Fashion designers work with photographers, advertisers, marketers, graphic designers and so on. I believe collaboration makes their experience on campus much more robust. Our annual charity fashion show is an incredible example. Students in nearly every discipline come together to execute a show that raises thousands of dollars for charity. Culinary Arts students provide food & drink, branding is created by Graphic & Web Design students create branding and update our website and social media, Audio Production students coordinate the music, and Digital Film students produce a live feed—they all work together in a coordinated fashion.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Students are at such a pivotal point in their development when they enter college and as an instructor, it’s my job to guide, mentor and inspire them to continue on their journey—no matter how rough it could potentially get. As someone who was once in their shoes, I know what they’re dealing with. The one ideal that I share constantly is the fact that their future is in their hands.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Even when times get tough, you can make a change and follow through. Find a way to meet your goals.

    Anything else you’d like to share?

    I am truly an advocate for education. It gives many people like me the opportunity to create their own future. I believe that dreams can come true if you’re willing to follow through on your goals, put in the hard work, and never give up.

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  • Physics Instructor Kenan Caymaz

    Kenan Caymaz

    Graphic & Web Design

    "I always stress the importance of creative thinking and problem solving."

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    Kenan Caymaz

    How do you weave your professional background into the classroom experience?

    I’m a research physicist, and I teach two conceptual general education physics courses. I try to make them relevant so students can apply what they learn to their majors. One course deals with real-life topics like mechanics, electricity, and magnetism. I engage students by presenting each one with a twist. “Why not build indestructible cars as opposed to crushable ones?” “How does a cat survive falling from the top of the Sears tower better than falling from the second floor?” “Does a person exert the same impact force back on an oncoming train at 60 miles per hour?”

    What class assignment exemplifies your approach to teaching and mentoring?

    My students use their artistic backgrounds to turn in a creative project at the end of the quarter. I include some of the more exceptional projects in my multimedia physics lecture presentations. Stressing the importance of creativity in physics encourages students to push themselves to do better work.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Students regularly collaborate on research projects in my seminar class, and different majors work together on creative projects as well. One graduating film student’s senior project included Audio Production students creating the sound recording and background music, Fashion Design students designing the outfits, and Animation students working on the script and storyboard.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    I always stress the importance of creative thinking and problem solving.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Common sense is no substitute for education. And life-long education is important not only for your own general well-being, but your personal and professional growth.

    Anything else you’d like to share?

    Teaching here for 20 years has made me a much more creative instructor and much better lecturer.

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  • Audio Production Instructor Nia Adero

    Nia Adero

    Audio Production

    "Believe that you can do anything."

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    Nia Adero

    Was there a defining moment when you knew you were destined to become a creative professional?

    In 1985, I wrote the lyrics and melody, and provided vocals for a recorded house music song that peaked at #15 on Billboard’s Top Music Charts - Hot 100 Hot Dance Club Play. This song, "Like This," was the beginning of my career as the artist/songwriter, K.Joy. It opened some amazing opportunities, and eventually led me to audio production because I wanted to learn how to properly record and mix my own music.

    How do you weave your professional background into the classroom experience?

    As CEO & COO of two independent record labels, I have a professional background in entertainment business. I provide an industry veteran's sense of the realities, challenges, and opportunities of the profession—incorporating stories from my own experiences, giving realistic advice based on challenges I've overcome as an Ai student in the audio production program, as an artist, as an entertainment business professional, connecting students with industry professionals, playing examples of my music to show the difference between good and bad audio production/engineering, bringing in guest speakers, and challenging them to work harder, aspire for greatness, and become the best audio professionals they can be.

    What class assignment exemplifies your approach to teaching and mentoring?

    In the Internship class I teach for audio, photo, film, and animation students, I give an alternate assignment to prepare them for the interview process as they begin their job searches. There are a series of questions, based on research and typical questions I've heard in my own job interviews. Students answer these questions as if they’re actually interviewing, then come up with their own questions for the interviewer. I believe this assignment builds confidence, communication skills, and professionalism as it forces them to think critically, plan ahead, and always prepare.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Collaboration is vital to preparing students for the real world. At some point in almost every business, people work in teams. Students from various programs contributing to the same project is can improve communication skills, idea exchange, and success.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    I tell my students that perseverance is key to success, so it’s imperative not to give up. With determination, it’ll be easier to succeed in school—and in the real world.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Believe that you can do anything. Say out loud that you can do whatever you set your mind to. Write down your goals as constant reminders. Seek out ways to continually improve yourself and hone your skills. Network and learn from other creative professionals, Stay on the cutting edge of technology in your field. Do all those things and you’ll be virtually unstoppable!

    Anything else you’d like to share?

    I strive to give, inspire, and truly make a difference.

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Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008