Student Learning Outcomes
See ge.artinstitutes.edu/programoffering/247 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.
1. Communication: Graduates demonstrate professional oral, written, and visual communication skills and organizational skills according to industry expectations.
2. Context: Graduates understand the broader context of their professional knowledge in relation to history, literature, art, mathematics, psychology, economics, culture, U.S. and international law and policies.
3. Planning and Problem-Solving: Graduates demonstrate the ability to plan and analyze key marketing and management processes, including an ability to analyze, formulate and implement innovative solutions.
4. Technology: Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.
5. Marketing: Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.
6. Management: Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.
7. Visual Merchandising: Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.
8. Branding: Graduates evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image.
9. Professionalism: Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.