Brandon Welch

Web Design & Interactive Media

Web Designer / Front End Developer, Nelix
The Illinois Institute of Art — Schaumburg

Brandon Welch

My teachers treated their classes like they were the real world. They expected 100% effort and participation all of the time. They stressed the importance of creating great portfolio pieces to showcase to employers once I graduated. Brandon Welch , Web Designer / Front End Developer, Nelix Bachelor of Fine Arts in Web Design & Interactive Media, 2016 , The Illinois Institute of Art — Schaumburg
Translates Branding and Marketing Strategies into Creative Concepts for Clients 

Brandon Welch is a web designer and front-end developer for Nelix. He translates branding and marketing strategies for clients into creative concepts, designs web pages and email communications based on brand guidelines, and builds files for traditional and variable print. His work day begins by prioritizing jobs. “I then make some Photoshop mockups of what the project will look like. If the client approves the mockups I will then begin coding the website. If not, I will revise the mockups. Once I begin coding the site, I create all the front-end code. From there, I pass my code along to the back-end developers.”

He consistently seeks ideas from fellow designers to improve his own work. “A challenge I run into is managing several projects at once. I always make a list in Excel and record what I work on every day—the dates when the milestones are due to the client. It’s very important to be well organized.”

Brandon also follows design trends on the internet to apply them to his projects. “The industry changes every few months, so it's very important to stay up to date with the latest technology. Websites like ‘Smashing Magazine’ always help to inspire me as a designer.”

Brandon, who in 2016 earned a Bachelor of Fine Arts in Web Design & Interactive Media from The Illinois Institute of Art—Schaumburg, says that his education provided the skills needed to succeed in the industry. “The teachers expected 100% effort and participation all of the time. They stressed the importance of creating great portfolio pieces to showcase to employers once I graduated.” He recommends that current students stay focused on their goals. “You will go through many sleepless nights and all-nighters to get projects done. In the end, you will realize that the sacrifices you make in school were all worth it in the end, when you walk across the stage at graduation with your degree.”