Danielle Brust is an advertising designer for The Bradford Exchange in Niles, Illinois. “I design layouts and backgrounds for advertising packages featuring our jewelry and apparel collections. I handle everything from the envelope creative to the brochure design,” she says. Danielle also creates advertisements placed in magazines and other publications. She adds that she’s now the go-to employee for photo shoots regarding new products. “Since I brought visual design skills with me when I was hired, it gave me a leg up to be more involved with how our products, especially our handbags, are photographed for brochure layouts. This allows me to be involved from start to finish when creating marketing packages.”
Danielle adds that it’s always been her dream to create advertising that many people would see. “It is so cool to design brochures that inspire and connect our customers to us as a company.” She recommends that current students learn as much as possible and not limit their knowledge. “It is so helpful to know about the other parts of the fashion industry and how they work together because chances are, it will affect you too. Having that knowledge allows you to see the bigger picture and understand how your company works.”
Danielle, who in 2013 earned a Bachelor of Arts in Fashion Merchandising & Management from The Illinois Institute of Art—Schaumburg, says that her education opened her eyes to the possibilities within the fashion industry. “I thought my options were so limited, when in reality they were endless. I was able to experience so many different classes, work for different internships, and meet so many different people who, like me, were creative. My instructors challenged me and pushed me to be better than I thought I could.”
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