Fashion Marketing Management Hero

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Science in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters
Outcomes

Bachelor of Science in Fashion Marketing & Management

Outcomes

See ge.artinstitutes.edu/programoffering/4257 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Upon completion of this program, graduates will:

  • demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software.
  • use industry terminology to analyze and meet client needs including trend forecasting, textile evaluation and usage for specific markets.
  • plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies, and supply chain distribution.
  • demonstrate knowledge of visual merchandising as a communication tool to market the merchandise to the consumer.
  • demonstrate professional presentation skills to include appropriate interpersonal communication skills, articulation of knowledge of fashion marketing and management, and mastery of industry standards, professional practices and ethics.

View Academic Catalog

Classroom Experience

Don't sell me the program. Just show me the ropes.

It takes more than a love of fashion to carve out a career in such a highly competitive field. It takes confidence, drive, and hard work. And it takes the skills our program can help you build. You’ll start with fundamentals like color theory, fashion drawing, pattern-making, accessory design, and life drawing, then begin to add to your skills in areas including fabric and fiber selection, color trend analysis, and target market research. You’ll explore concept development, technical drawing and design, specialty design markets, and product development. You’ll study current designers, apparel trends & concepts, and managing the apparel product development process. See our gainful employment pages for possible careers that match the program that interests you.


Meet Our Alumni

  • Dean Zulich

    Dean Zulich

    Digital Photography , 2007

    "I maintain relationships with the faculty [at The Art Institute of Seattle], and have been happy to speak to students when I go back to Seattle."

    Read More
    Dean Zulich

    Dean Zulich is self-employed as a photographer in Los Angeles, California. He books shoots, markets his business, and oversees pre- and post-production. Dean is proud to have been the runner up on VH1’s “The Shot,” a reality TV show that gave 10 amateur photographers a chance at becoming a fashion photographer. He also joined the Hall of Fame at The Art Institute of Seattle and was featured on a “Digital Photo Pro” cover and in a “Boston Globe” article.

    Dean says that he came into school as a “point and shoot” photographer and left knowing the principles of photography, from lighting and post-production. “I maintain relationships with the faculty [at The Art Institute of Seattle], and have been happy to speak to students when I go back to Seattle.” He adds that one of the best parts of his job is working for himself—and making his own hours. He also travels the world and is surrounded by other creative people.

    Dean, who in 2007 earned an Associate of Applied Arts in Photography from The Art Institute of Seattle, says that he started his photographic journey shooting landscapes. Today he is excited to have achieved his professional goal of becoming a photographer. “[My education] has played a tremendous role in the development of my career.”

    See ge.artinstitutes.edu/programoffering/4444 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Jeffrey Vergge

    Jeffrey Vergge

    , 2000

    "I can work all night on a project and feel fantastic and energized. When I go to bed I can't sleep because I'm so excited about what I just created."

    Read More
    Jeffrey Vergge

    Jeffrey Veregge is working as a senior designer for Masterworks. He started as an intern and worked his way up into production art, design, studio management—and now senior designer. “We’re a marketing company to nonprofits. We do catalogs, magazine ads, and digital.” Jeffrey springs into action when there’s an emergency, such as a typhoon or earthquake, to create needed materials for clients.

    In addition to his position at Masterworks, Jeffrey is known for his art, Salish Geek. “I take my passions for comic books, sci-fi, horror, fantasy, and blend it with my Native American heritage and designer background.” He jokes that he still has the same creative dreams that he did as a child. “I still read comics, I still love toys, I’ve never grown up and I don’t feel the need to do that. I feel connected to the characters that I’ve always loved. I’m connected to the genres that I care most about. “

    Jeffrey, who in 2000 earned an Associate of Applied Arts in Industrial Design Technology from The Art Institute of Seattle, says that he’s always had a talent for drawing. “Having those kind of passions and having those skills is never enough. If you really want to make it, you have to work at it.” He says that his education helped him to fine-tune his passion and focus it into a career path that’s led him to his present position. “I can work all night on a project and feel fantastic and energized. When I go to bed I can’t sleep because I’m so excited about what I just created.

    See ge.artinstitutes.edu/programoffering/90 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Steven James Taylor

    Steven James Taylor

    , 2006

    "I design not on paper, but with a pair of calipers, an exacto blade, and a hand tool."

    Read More
    Steven James Taylor

    Steven James Taylor is working as an advanced model maker for Apple, Inc. in Cupertino, California. He’s responsible for designing and creating interaction prototypes to support Apple’s industrial and interaction design. “I love how things are made and greatly enjoy solving mechanical problems and seeing a pile of nuts, bolts, and other parts come together into a working prototype,” Steven says.

    He says that a typical day consists of balancing his work between a few projects. “I generally work on [anything from] designing mechanical prototypes to making physical models that portray the designs and interactions’ intent.” Steven is excited to utilize his knowledge and skill to improve the products he works on. “I am able to [provide] a unique view of how to solve a problem when given one. I am very mechanically focused—more than design driven."

    Steven, who in 2006 earned an Associate of Applied Arts in Industrial Design Technology from The Art Institute of Seattle, says that his education provided the tools he needed to transition into his creative career. “It showed me that hard work and attacking the next challenge with vigor will get you far." He recommends that current students say yes when others say no. “Question the way you and others approach a problem. Find an answer when there appears not to be one. Start thinking differently, work hard, and do what you love."

    See ge.artinstitutes.edu/programoffering/90 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

Fashion Marketing Management Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel
  • I'm looking for my proving ground.

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Meet Our Alumni

  • Dean Zulich

    Dean Zulich

    Digital Photography , 2007

    "I maintain relationships with the faculty [at The Art Institute of Seattle], and have been happy to speak to students when I go back to Seattle."

    Read More
    Dean Zulich

    Dean Zulich is self-employed as a photographer in Los Angeles, California. He books shoots, markets his business, and oversees pre- and post-production. Dean is proud to have been the runner up on VH1’s “The Shot,” a reality TV show that gave 10 amateur photographers a chance at becoming a fashion photographer. He also joined the Hall of Fame at The Art Institute of Seattle and was featured on a “Digital Photo Pro” cover and in a “Boston Globe” article.

    Dean says that he came into school as a “point and shoot” photographer and left knowing the principles of photography, from lighting and post-production. “I maintain relationships with the faculty [at The Art Institute of Seattle], and have been happy to speak to students when I go back to Seattle.” He adds that one of the best parts of his job is working for himself—and making his own hours. He also travels the world and is surrounded by other creative people.

    Dean, who in 2007 earned an Associate of Applied Arts in Photography from The Art Institute of Seattle, says that he started his photographic journey shooting landscapes. Today he is excited to have achieved his professional goal of becoming a photographer. “[My education] has played a tremendous role in the development of my career.”

    See ge.artinstitutes.edu/programoffering/4444 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Jeffrey Vergge

    Jeffrey Vergge

    , 2000

    "I can work all night on a project and feel fantastic and energized. When I go to bed I can't sleep because I'm so excited about what I just created."

    Read More
    Jeffrey Vergge

    Jeffrey Veregge is working as a senior designer for Masterworks. He started as an intern and worked his way up into production art, design, studio management—and now senior designer. “We’re a marketing company to nonprofits. We do catalogs, magazine ads, and digital.” Jeffrey springs into action when there’s an emergency, such as a typhoon or earthquake, to create needed materials for clients.

    In addition to his position at Masterworks, Jeffrey is known for his art, Salish Geek. “I take my passions for comic books, sci-fi, horror, fantasy, and blend it with my Native American heritage and designer background.” He jokes that he still has the same creative dreams that he did as a child. “I still read comics, I still love toys, I’ve never grown up and I don’t feel the need to do that. I feel connected to the characters that I’ve always loved. I’m connected to the genres that I care most about. “

    Jeffrey, who in 2000 earned an Associate of Applied Arts in Industrial Design Technology from The Art Institute of Seattle, says that he’s always had a talent for drawing. “Having those kind of passions and having those skills is never enough. If you really want to make it, you have to work at it.” He says that his education helped him to fine-tune his passion and focus it into a career path that’s led him to his present position. “I can work all night on a project and feel fantastic and energized. When I go to bed I can’t sleep because I’m so excited about what I just created.

    See ge.artinstitutes.edu/programoffering/90 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
  • Steven James Taylor

    Steven James Taylor

    , 2006

    "I design not on paper, but with a pair of calipers, an exacto blade, and a hand tool."

    Read More
    Steven James Taylor

    Steven James Taylor is working as an advanced model maker for Apple, Inc. in Cupertino, California. He’s responsible for designing and creating interaction prototypes to support Apple’s industrial and interaction design. “I love how things are made and greatly enjoy solving mechanical problems and seeing a pile of nuts, bolts, and other parts come together into a working prototype,” Steven says.

    He says that a typical day consists of balancing his work between a few projects. “I generally work on [anything from] designing mechanical prototypes to making physical models that portray the designs and interactions’ intent.” Steven is excited to utilize his knowledge and skill to improve the products he works on. “I am able to [provide] a unique view of how to solve a problem when given one. I am very mechanically focused—more than design driven."

    Steven, who in 2006 earned an Associate of Applied Arts in Industrial Design Technology from The Art Institute of Seattle, says that his education provided the tools he needed to transition into his creative career. “It showed me that hard work and attacking the next challenge with vigor will get you far." He recommends that current students say yes when others say no. “Question the way you and others approach a problem. Find an answer when there appears not to be one. Start thinking differently, work hard, and do what you love."

    See ge.artinstitutes.edu/programoffering/90 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

    Read More...
Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008