Professional Writing

Professional Writingfor Creative Arts

I have a way with words. And the drive to make them my career.

Writing is what you love to do. It’s the art of persuasion, the expression of imagination, the rush of inspiration. With the exponential growth in digital content, there’s a need for captivating stories and characters for entertainment, publishing, TV, film, and video games. Advertising, websites, blogs, social feeds, and news outlets need compelling narratives. Business, medical, and technical fields need clear, convincing exposition. It takes writers to create all of that, and one of those writers could be you. So if the written word is what drives you, your first stop should be here. In our Professional Writing for Creative Arts degree program, you will find yourself surrounded and inspired by other talented, creatively driven students—and pushed, challenged, and, above all else, supported by experienced faculty*. Easy? No. Worth it? Without a doubt.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Fine Arts in Professional Writing for Creative Arts

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Fine Arts in Professional Writing for Creative Arts

Outcomes
  • Demonstrate effective written creative and expository communication by considering various audiences and contexts, and providing sufficient, relevant information on a topic that is organized, complex, and employs successful rhetoric.
  • Demonstrate, through research techniques, copy editing, and self-critique, knowledge of multimodal forms of expression.
  • Develop and apply concepts based on an understanding of appropriate media/technology as well as analyze and incorporate aesthetics and layout in the design process for various forms of communication outlets.
  • Demonstrate proficiency in the conceptual thinking process through work that reflects current cultural, social, economic and, industry trends as well as emerging technologies.
  • Demonstrate professional presentation skills, articulation of visual problem solving, and mastery knowledge of ethics, business practices and industry standards.
  • Demonstrate, through digital publications, a sound knowledge of content management, and media content creation utilizing industry software.

See ge.artinstitutes.edu/programoffering/5225 for program duration, tuition, fees. and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Classroom Experience

Shortcuts don't interest me.

Just because writing comes naturally doesn’t mean it comes easily. Deadlines are real. The competition is real. The need to think, work and react quickly is real. Our program is meant for students with the real drive and determination to forge a career. Here, you can develop and polish the real-world skills you’ll need to succeed. You’ll have the opportunity to learn the fundamentals of storytelling structure and technique, build a foundation of rhetoric and creative writing skills, and develop the technical, interactive, advertising, and business writing abilities that can expand your opportunities. You can gain a working knowledge of current software, a command of spelling and grammar, the ability to defend your work, and a grasp of industry trends. Plus, you can work in a unique, eye-opening atmosphere with other creatively driven students pursuing careers in design, photography, filmmaking, video production, media arts, game design and more. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

Professional Writing

All I need is the right experience.

The Professional Writing for Creative Arts curriculum is rigorous, all-encompassing and designed by experienced industry and education innovators. In today’s market, employers are seeking talent they don’t have to train. So we'll help you get ready to hit the ground running as you study:

  • Fundamentals of Marketing
  • Advertising Copywriting
  • Advertising Storyboarding & Scriptwriting
  • Public Relations
  • Scriptwriting
  • Applications & Industry
  • Information Architecture
  • Fundamentals of Web Design
  • Introduction to Writing for Interactive Media
  • Introduction to Research Methods
  • Principles of Rhetoric
  • Journalism
  • Foundations of Professional Writing
  • Marketing Communications
  • Myth & Symbol
  • Introduction to Literary Studies
  • Creative Writing
  • The Language of Business
  • Story Writing
  • Content Management for Web Media
  • Lifestyle Writing
  • The Editorial Process
  • The Publication Process
  • Communication in the Global Marketplace
  • Ethics in Professional Writing
  • Creative Nonfiction Writing
  • Grant & Proposal Writing

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. We know that a creative career is not for the faint of heart. Every day is a battle to bring your ideas to life. And because it’s tough out there, it’s tough in here. But our “tough” comes with the support you need to make your creativity marketable. We provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. So if your heart is telling you that you belong in a creative field, you belong here. It’s the hardest thing you’ll ever love. 

*Credentials and experience levels vary by faculty and instructors.