The programs that I use and the equipment I use were [part of the curriculum] during my four years at The Art Institute of Tampa. Ryan Sullivan , Promotions Producer for Sinclair Broadcast Group Bachelor of Fine Arts in Digital Filmmaking & Video Production, 2012 , The Art Institute of Tampa, a branch of Miami International University of Art & Design

Promotions Producer for Sinclair Broadcast Group

Ryan Sullivan is a promotions producer for Sinclair Broadcast Group. He writes, edits, and films news talent to promote daily events for KEYE TV News in Austin, Texas. Ryan also produces spots to promote station branding. “My typical workday begins with me going over current events happening around our city. I will write and produce commercials. And before the 10 o'clock news, I will sit in meetings to find the story we will promote for the newscast,” he says.

Prior to working with Sinclair Broadcast Group, Ryan was a video editor for Americas Auction Network. He worked in promotions at Great 38 TV in Tampa and at FOX 29, WOAI NEWS 4, and the CW 35 in San Antonio, Texas.

He says that there are daily challenges in his job, including breaking news and stories that don’t make the cut to the final broadcast. He adds that he’s currently facing the obstacle of finding time to pursue his passion of making movies. Ryan adds that he’s focused on providing innovative creative solutions that look good and reach the intended audience. “It is hard to reinvent the wheel. The same applies with creating a good commercial. Using typography different ways proves difficult. There is a fine line between trying to be unique and not overdoing it.”

To promote a positive and creative environment in his workplace, Ryan always enters the studio refreshed and happy. “News can be a struggle, between a short leash and contained creativity, you have to stay upbeat. I think my coworkers can rely on me to keep things light and under control.” In addition to bringing positivity to the workplace, Ryan is proud to have been nominated for Emmy and National Promotional awards.

Ryan, who in 2012 earned a Bachelor of Fine Arts in Digital Filmmaking & Video Production from The Art Institute of Tampa, says that his education provided a foundation for his career success. “The programs that I use and the equipment I use, were [part of the curriculum] during my four years at The Art Institute of Tampa.”