Fashion Marketing & Management
Instructor, Fashion Marketing & Management
The Art Institute of Vancouver
You can learn technical skills on the job, but a positive attitude will take you places. Kevin Wall , Instructor, Fashion Marketing & Management , The Art Institute of Vancouver
I knew from an early age that I wanted to be involved in the fashion industry. I’d spend countless hours at the kitchen table drawing figures that were wearing different outfits. I was always fascinated with styling and colour choices.
How do you weave your professional background into the classroom experience?
To me, the student experience is enriched when the instructor is actively involved in their industry. I share a variety of “real life” scenarios that I’ve experienced to help students get a sense of the highs and lows of the business.
What class assignment exemplifies your approach to teaching and mentoring?
My Visual Merchandising class is always a favorite of many students, because we spend half of our time outside of the classroom doing in-store visual merchandising. Students get to experience a "day-in-the-life" of a visual merchandiser. Experience is by far the best teacher.
How do you inspire students to do their best work?
The approach I take in Visual Merchandising inspires students by giving them a lot of creative freedom. It’s rewarding to re-visit a shop where they’d done visual merchandising and see the sell-through that they’ve contributed to. Store managers praise their work, and students take great pride in knowing they played a part in a store’s success.
How does collaboration contribute to students’ success—particularly when students from various programs work together?
It truly elevates the quality and caliber of work. It also gives students some amazing networking opportunities—not only within the school environment, but outside as well. They tend to be much more excited and engaged when we collaborate with Film or Photography students, for example.
What’s the most important thing you impart to students to help them succeed in class and the real world?
I‘ve hired countless people in my profession, and by far the number one thing I look for is a positive attitude. A positive attitude gives you the confidence to face challenges, open doors, get noticed, and make people want to work with you. You can learn technical skills on the job, but a positive attitude will take you places.