Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Published January 1, 0001

Student Learning Outcomes

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Program Courses

CC115 Colour Theory
CC133 Digital Imaging
FD104 Survey of the Fashion Industry
FD130 Textile Fundamentals
FD190 History of Fashion
FD211 Digital Illustration for Fashion
FD260 Trends and Forecasting
FD300 Professional Development and Portfolio
FM101 Fundamentals of Marketing
FM102 Introduction to Fashion Marketing
FM110 Fundamentals of Advertising
FM120 Business Fundamentals
FM200 Consumer Behaviour
FM201 Brand Strategy
FM202 Brand Marketing
FM203 Principles of Market Research
FM210 Media Planning and Buying
FM220 Business Communications
FM231 Public Relations
FM240 Visual Merchandising
FM241 Sales and Event Promotion
FM242 Merchandise Management
FM250 Event and Fashion Show Production
FM260 Current Designers
FM270 Fashion Writing
FM290 Retail Mathematics
FM303 International Marketing
FM304 Website Development
FM320 E-Business and Marketing
Fashion Design Elective


Program Electives

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Note: The Art Institute of Vancouver reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.