Art Institutes

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Arts in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes
X

Bachelor of Arts in Fashion Marketing & Management

Outcomes

See ge.artinstitutes.edu/programoffering/4566 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important data.

View Academic Catalog

Diploma in Fashion Retailing

Quarter Credit Hours:
48
Timeframe:
4 Quarters

Gainful Employment

Outcomes
X

Diploma in Fashion Retailing

Outcomes

See ge.artinstitutes.edu/programoffering/3197for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important data.

View Academic Catalog

Classroom Experience

Don't sell me the program. Just show me the ropes.

The competition for fashion consumers is intense. Just like the competition for jobs in this fast-paced, always-changing industry. Our program is just as intense. Because if you’re going to make it out there, you have to make it here first. The focus is on helping you channel both your creativity and business savvy into a career in a challenging industry. You’ll start with such basic concepts as textiles, fashion drawing, and fashion history. Then we’ll teach you in areas like consumer behavior, visual merchandising, brand marketing, buying and merchandising practices, inventory control, cost analysis, coordinating runway shows, and business ownership. It’s about getting you ready for a profession where you’ll be developing, analyzing and implementing sales strategies. See our gainful employment pages for possible careers that match the program that interests you.

Meet our Alumni

  • The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta alumni Caleb Lambert

    Caleb Lambert

    Media Arts & Animation , 2015

    "[In school], I learned that time management and deadlines are priority number one."

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    Caleb Lambert

    Visual Effects Artist for DuPont Sustainable Solutions

    Caleb Lambert is a visual effects artist for DuPont Sustainable Solutions in Virginia Beach, Virginia. He creates computer imagery for clients, utilizing animation, 3D modeling, particle systems, lighting, texturing, and compositing. “My career doesn’t feel like a job. I would be doing this at home in my free time because I enjoy it,” he says.

    Caleb is proud to have earned a Bachelor of Fine Arts in Media Arts & Animation. “During [my time in school], I not only learned about software and skillsets, but I leaned about myself and my potential.” He adds that his inspiration is Georges Méliès. “I can’t even sum up how much he has inspired me. The man is a legend, and the father of visual effects.” Caleb believes that 3D printing will continue to impact the industry. “[It] has really taken hold of the imaginations of millions of people, and with that comes advances in 3D scanning equipment and software. I see 3D scanning becoming the standard for capturing the geometry of assets to be utilized for post-production purposes—whether it is a film set, and actor, or a prop.”

    Caleb, who in 2015 earned a Bachelor of Fine Arts in Media Arts & Animation from The Art Institute of Virginia Beach, says that his education taught him time management and how to deal with tight deadlines. “You can come into a job and not know too much about this or that program and that’s ok. But if you do not have the skills to deliver the work when it’s needed, [you will not succeed].” He recommends that current students stay focused and “go hard or go home. This industry is highly competitive and highly stressful. If you want to remain on top of the food chain, keep learning new software and techniques.”

    See http://ge.artinstitutes.edu/programoffering/2398 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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  • The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta alumni Chad Krikorian

    Chad Krikorian

    Interior Design , 2013

    "[The school provided] me with the best instructors and access to professionals in the field."

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    Chad Krikorian

    Interior Designer for Cox, Kliewer & Co.

    As an interior designer for Cox, Kliewer & Co., Chad Krikorian is responsible for maintaining the sample library, designing in AutoCAD, and assisting the architects. He states that his work is busy and exciting—and focused on designing residential and commercial spaces.

    Chad notes that he was named Homearama’s “Future Design Star” in the fall of 2011, a designation presented by Tidewater Building Association. Homearama is a 16-day display held in Virginia for fully landscaped customized homes. Since then he’s kept up with interior design trends by staying on top of technology, materials, and finishes, and he recommends that current interior design students do the same.

    Chad, who in 2013 earned a Bachelor of Fine Arts in Interior Design from The Art Institute of Virginia Beach, says that his education helped to prepare him for a creative career. “[The school provided] me with the best instructors and access to professionals in the field.” He adds that the opportunity to learn alongside these professionals* provided insight that’s been beneficial in his transition to the working world.


    See ge.artinstitutes.edu/programoffering/2397 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. *Credentials and experience levels vary by faculty and instructors.

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  • The Art Institute of Virginia Beach, a branch of The Art Institute of Atlanta alumni Harlen Capen

    Harlen D. Capen

    Digital Photography , 2015

    "Photography is an extremely fast-paced career when it comes to new technology."

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    Harlen D. Capen

    Scientific and Technical Photographer for NASA

    Harlen Capen is a scientific and technical photographer for NASA at the Langley Research Center in Virginia. His photography assignments range from portraiture to secret tests in wind tunnels. “One of my favorite moments from this past year was when I was chosen to shoot the cover for the August 31, 2015 edition of Aviation Week Magazine,” he says.

    Harlen adds that he’s enjoying watching the evolution of NASA technology. “My photography has been a part of testing for Boeing and some of my photographs [were used to help] researchers to decide what materials to use as windows in the Orion Space Capsule,” he says.

    Harlen, who in 2015 earned a Bachelor of Fine Arts in Digital Photography from The Art Institute of Virginia Beach, says that his education provided the foundation he needed to focus on a photography career. “When I started my education, I literally knew nothing about photography.” He adds that photography is an extremely fast-paced career that requires lifelong learning. “It is important to learn early on which trends are right for you to follow.”

    See http://ge.artinstitutes.edu/programoffering/4594 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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What Will I Study?

Fashion Marketing Management Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Meet our Faculty

  • Media Arts & Animation Instructor Camilo Ruiz

    Camilo Ruiz

    Media Arts & Animation

    "Follow your passion no matter the cost, and never give up."

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    Camilo Ruiz

    Was there a defining moment when you knew you were destined to become a creative professional?

    In high school, the only subject I was passionate about was drawing. When I found about media arts as a career—when I learned you could get a degree in animation—I didn’t think twice.

    How do you weave your professional background into the classroom experience?

    I share my experiences as a way of opening students’ eyes to the challenges and opportunities that await them. In my career, I’ve learned a lot through trial and error. All those anecdotes, both positive and negative, serve as useful guidelines for students.

    What class assignment exemplifies your approach to teaching and mentoring?

    The creative process can be very intimidating for beginning students, so I break that process down into simple steps through my own artwork. I’ve found that demonstrating a variety of methods and techniques inspires students. And although I provide specific, detailed instructions for class assignments, I make sure to build in plenty of room for creativity

    How does collaboration contribute to students’ success?

    Teaming up on a project helps students develop the managerial skills they’ll need in the workplace. And when creative minds get together, the work gets better.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Stay productive, never sacrifice quality, and most importantly, persevere. Follow your passion no matter the cost, and never give up.

    Anything else you’d like to share?

    There’s a big difference between knowing how to do something and teaching it. Teaching is truly an art form unto itself. Teaching animation is a newfound passion that’s tested and pushed my skills, and taught me the importance of helping others reach their goals.

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  • Fashion Marketing & Management Instructor Teresa Fary

    Teresa Fary

    Fashion Marketing & Management

    "There's tremendous strength in numbers when creative people pool their talents."

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    Teresa Fary

    Was there a defining moment when you knew you were destined to become a creative professional?

    I honestly can’t remember not being drawn to sales, fashion, marketing and retailing. Teaching those subjects lets me share what I know—and challenges me to keep up in a field that’s constantly changing.

    How do you weave your professional background into the classroom experience?

    I taught fashion marketing for many years in a secondary school, and spent six years as an independent sales rep for manufacturers. The teaching part stressed the need to relate to all types of people, as well as manage a school boutique. The sales rep part let me to put those experiences into practice and see first-hand many of the issues large retailers and small business owners face. I gained a wealth of knowledge that doesn’t exist in a book or operations manual. And I share all that real-world experience in the classroom to help bring the lessons to life.

    What class assignment exemplifies your approach to teaching and mentoring, and how do you inspire students to push themselves beyond their perceived limits?

    With every assignment, in every class, my goal is to focus on the objectives of the course. I challenge students to do their best by using industry and peer evaluations. The feedback they get helps give them a realistic expectation of what they’ll encounter in today’s industry.

    How does collaboration contribute to students’ success?

    I constantly stress the importance of beginning their networking journey here in school. I believe the more they work with others and collaborate on projects, the more successful they’ll be as fashion professionals. There’s tremendous strength in numbers when creative people pool their talents.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Attitude affects altitude. All your talent and all your good work mean nothing if you don’t show up on time and with a positive attitude.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Having a job is a privilege, not a right. Work hard, have a good attitude, and you can take advantage of all the opportunities out there.

    Anything else you’d like to share?

    I love my job, and I value the students and professionals that I’m fortunate enough to work with every day.

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The Art Institute of Michigan alumni Calvert Griffin [My education] helped me to learn how to be an effective teammate and work well with others. Calvert Griffin
Bachelor of Fine Arts in Graphic Design, 2014, The Art Institute of Michigan