Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Bachelor of Arts
Published June 1, 2016

Student Learning Outcomes

See for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important data.

Program Courses

Courses in the Program: 136 quarter credits

ADVB201 Fundamentals of Marketing
ADVB204 Consumer Behavior & Persuasive Sales Techniques
ADVB307 Brand Strategy
ADVB328 Public Relations
ADVB348 Leadership & Organizational Behavior
ADVB407 E-Commerce Strategies & Analytics
FADB103 Textile Fundamentals
FADB111 Survey of the Fashion Industry
FADB207 Early History of Fashion
FADB208 Trends & Forecasting
FADB217 Modern History of Fashion
FADB308 Fundamentals of Business
FADB312 Sourcing & Technical Design
FMMB101 Introduction to Retailing
FMMB201 Merchandising Math
FMMB202 Visual Merchandising
FMMB203 Event & Fashion Show Production
FMMB211 Retail Buying
FMMB218 Human Resource Management
FMMB221 Merchandise Management
FMMB301 Elements of Retail Logistics & Distribution
FMMB302 Global Marketing
FMMB303 Apparel Fit & Construction Evaluation
FMMB312 Fundamentals of Fashion Styling
FMMB406 Internship
FMMB408 Entrepreneurship
FMMB409 Portfolio I
FMMB419 Portfolio & Professional Development
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB103 Digital Illustration
Program Elective I-III

General Education: 44 quarter credits

COM105 Public Speaking
EN101 English I
EN102 English II
EN305 Professional Communication
HU305 Critical Thinking
MT113 Ideas of Mathematics
PS101 Introduction to Psychology
General Education Electives I-IV


Program Electives

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Note: The Art Institute of Virginia Beach reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.