Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Bachelor of Arts
Published June 1, 2016

Student Learning Outcomes

Program Courses

Courses in the Program: 136 quarter credits

ADVB201 Fundamentals of Marketing
ADVB204 Consumer Behavior & Persuasive Sales Techniques
ADVB307 Brand Strategy
ADVB328 Public Relations
ADVB348 Leadership & Organizational Behavior
ADVB407 E-Commerce Strategies & Analytics
FADB103 Textile Fundamentals
FADB111 Survey of the Fashion Industry
FADB207 Early History of Fashion
FADB208 Trends & Forecasting
FADB217 Modern History of Fashion
FADB308 Fundamentals of Business
FADB312 Sourcing & Technical Design
FMMB101 Introduction to Retailing
FMMB201 Merchandising Math
FMMB202 Visual Merchandising
FMMB203 Event & Fashion Show Production
FMMB211 Retail Buying
FMMB218 Human Resource Management
FMMB221 Merchandise Management
FMMB301 Elements of Retail Logistics & Distribution
FMMB302 Global Marketing
FMMB303 Apparel Fit & Construction Evaluation
FMMB312 Fundamentals of Fashion Styling
FMMB406 Internship
FMMB408 Entrepreneurship
FMMB409 Portfolio I
FMMB419 Portfolio & Professional Development
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB103 Digital Illustration
Program Elective I-III

General Education: 44 quarter credits

COM105 Public Speaking
EN101 English I
EN102 English II
EN305 Professional Communication
HU305 Critical Thinking
MT113 Ideas of Mathematics
PS101 Introduction to Psychology
General Education Electives I-IV


Program Electives

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Note: The Art Institute of Virginia Beach reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.