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IT'S TIMETO BE BOLD

There are problems to be solved. And futures to be formed.

The creative life isn’t for the faint of heart. It’s for those who believe in themselves enough to trust their instincts, leave their comfort zones, and push their talents to the limit. If you’re up for it, keep going.

Latest Happenings

Top 5 Tips for Transfer Students
Top 5 Tips for Transfer Students

Transferring to a new school is an exciting time, but it can also be an overwhelming process. If you’re an Art Institutes transfer student, you have enough on your plate without having to stress over every last detail of the transfer process. That’s why we put together these Top 5 Tips for Transfer Students. Armed with the right information, all you have to do is get excited for the next phase of your student journey!

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The Art Institute of Phoenix Culinary and Hospitality Summit On April 26

The Art Institute of Phoenix is hosting its first-ever Culinary and Hospitality Summit on April 26th from 4 - 6pm.

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Game On! Kid Tested, Parent Approved?

It is no secret that kids love video games – they’re exciting, fun and engrossing. As parents, we worry about the negative effects of screen time. Nevertheless, there are many video games that are not only fun, but also build and strengthen cognitive development—skills in problem solving, reasoning, math and science. How can a parent choose? “In past decades, educational video games were known for poor design and cheap production,” says Jason Wiser, faculty in the Media Arts & Animation program at The New England Institute of Art, “with wonderful exceptions like “Zoombinis” and “Oregon Trail” putting all this ‘shovelware’ to shame. But as gamers have grown up and become parents, the more discerning audience has helped give rise to a new generation of better games for kids.” Wiser will be launching his own children’s game app this summer, DinoTrucks, where children ages 3-10 experiment with open play by excavating bones and building dinosaurs.A successful educational game’s core purpose should be fun and interactive, yet still teach as part of that interaction. “As consumers, children are very particular and tend to gravitate toward simple, flashy characters but for a game to hold their interest, the game needs to be thought-provoking, creative, exciting and fun at its core – the learning is secondary” shares Mathew Quickel, faculty instructor of Computer Animation at The Art Institute of York-Pennsylvania. This is a message that is heard loud and clear by game and app developers who create games that were in line with their interests. “There has been a notable shift in game creation – it is common to see games created based on what children and their parents’ interests are,” adds Quickel.According to the Entertainment Software Association, the video game industry is one of the fastest growing sectors in the U.S. economy and is projected to grow by five percent annually through 2015. As a subset of that, children’s apps and video games are expected to continue to grow as parents are willing to pay increased amounts for games that will entertain and teach. “Parents who buy games for their kids are typically more concerned with content than price; they are willing to pay for a good product,” Wiser says. Current trends include STEM-focused games like “The Counting Kingdom,” the ever popular first person “shooter” games (good for learning strategy and immersive team play), kids’ versions of adult games (i.e. Minion Dash, the Despicable Me game which is based on the endless runner “Temple Run”), and games based on established properties, like “Olaf’s Quest” from Disney’s Frozen.Both Wiser and Quickel agree that parents will determine what games they feel are “meaningful” and what they would like their child to play. They offer these tips when selecting games for kids:

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