The mission of the Graphic Design Associate of Science Degree program is to provide a focus on conceptual thinking while developing graphic design technical and creative skills, including an introduction to the theory and practice of print and web design production, electronic publishing, graphic imagery, and sales promotion. Graphic Design graduates are prepared to pursue entry-level employment and to meet the challenges of the continually changing marketplace and graphic design profession.
Glossy magazines, digital media, corporate stationery, television graphics, and billboards are all composed of images, design, and printed words that work together to sell products and services, or to convey messages. This is the fundamental concept of graphic design, and it’s the basis of some of today’s most dynamic fields — advertising, publishing, television, and interactive communications.
WHAT WILL I LEARN?
The Graphic Design program at The Art Institute of York — Pennsylvania is the first step toward a career in commercial graphics. Initially, students will develop an understanding of color and composition, design and typography, and learn accurate drawing skills. As they progress through the program, students are trained in creative problem solving and have the opportunity to learn to offer solutions that are effective in the business world. Emphasis is placed on concept development and creative problem solving. Skills and techniques of computer graphics and electronic imaging are taught by industry professionals. Tools include scanners, digital cameras, and computer-based hardware and software. Advanced training includes the execution of assignments encountered by professionals in the field.
Graduates Are Prepared
By graduation, Graphic Design students in the Associate's degree program have acquired the training and the portfolio necessary to be prepared to seek entry-level positions as print buyers, gallery assistants, sign makers, photo retouchers, set designers, and production artists.